The German tuning atelier Brabus, known for its ultra-powerful and luxurious car modifications, is taking things to a new level. The company is presenting a six-part documentary-entertainment series, which will be available for viewing on the Amazon Prime Video platform.
Series Premiere and Content
The series titled Brabus: One Second Wow will debut on February 26, 2026. The premiere will take place simultaneously in five countries worldwide: Australia, Canada, Germany, Great Britain, and the United States. The project was created in collaboration with i&u Studios.
The main characters of the show will be Brabus CEO Constantin Buschmann and his partner Mili Umicevic, who holds the position of the brand’s creative director. The series promises to show their personal and professional lives, focusing on the dynamics of their relationship and the so-called “work balance.” The couple spends more than 200 days a year traveling the world, representing the company.
In the show’s trailer, Umicevic scolds Buschmann for his crazy driving style. To which he replies that she sounds like “Siri’s sister from hell.”
Behind the Scenes of the Brand
The series will not be limited to showing a glamorous life. Viewers will be able to look inside the Brabus workshops in Bottrop, where the team creates its legendary cars, such as the Brabus 900 series. Filming also took place in Beverly Hills, Milan, Cannes, and Dubai, showcasing different facets of the world of luxury.
The first six episodes will detail the team’s preparation for the “Brabus Signature Night” — a unique event, similar to a fashion show but for cars, to which over 1000 VIP guests are invited. The trailer hints at technical and financial problems the business faces, including breakdowns and significant unforeseen expenses.
Expansion and the Future
In addition to cars, the series will also highlight Brabus’s expansion into other segments of luxury goods. It will cover yachts, motorcycles, and real estate. Particular attention will be paid to the extreme personalized approach to clients, where the brand does everything possible to realize the boldest wishes of its customers.
Constantin Buschmann took over the family business in 2018 after the sudden death of his father and company founder, Bodo Buschmann. This series will become not only entertainment but also a demonstration of a new stage in the life of the brand, which combines high technology, art, and personal stories.
Similar projects are increasingly becoming a tool for premium brands that want to tell their story not through traditional advertising but through an engaging narrative. This allows for creating a deeper emotional connection with the audience, transforming consumers into followers. For Brabus, whose products are often associated with exclusivity and inaccessibility, the series could become a bridge that opens the curtain and makes the brand more understandable and relatable without losing its aura of luxury. The success of such content often depends on the balance between showing the glamour and revealing the real challenges of the business.