New More Affordable Tesla Cybertruck Version
Tesla has introduced a new, more affordable version of its Cybertruck electric pickup. The dual-motor model now starts at $59,990, which is significantly lower than previous offerings but still far from the $40,000 promised by the company’s CEO.
The main characteristics of the new base model are:
What Does the New Version Lose?
The price reduction is accompanied by certain technical compromises. Unlike more expensive modifications, this model did not receive an air suspension with adjustable height – instead, it has conventional springs and adaptive shock absorbers. The interior features heated textile-upholstered seats, not ventilated leather.
The new Cybertruck version is already available for order in the USA. This is our most affordable Cybertruck. Tough as nails with an ultra-low cost of ownership. – Starting from $59,990. – All-wheel drive with dual motors and an estimated range of 325 miles. – Electric drive unit. – Power outlets in the body (2x 120V + 1x 240V) &…
Price Reduction for the Top Model
Simultaneously, Tesla significantly reduced the price of the most powerful pickup version – the Cyberbeast. Its cost was cut by $15,000 and now stands at $99,990, canceling last summer’s price increases.
Context and Reasons for the Lineup Update
These steps are taking place against the backdrop of difficult Cybertruck sales. Last year, just over 20,000 units were sold in the USA, which is only a fraction of Elon Musk’s initial ambitious plans. The electric vehicle market has cooled, and competition has intensified.
The introduction of the more affordable dual-motor model appears to be an attempt to attract new buyers after the unsuccessful experience with the single-motor, rear-wheel-drive version, which found no demand at a price of nearly $70,000. This strategy aligns with other Tesla actions, such as launching cheaper variants of the Model 3 and Model Y.
Despite the price reductions, the Cybertruck remains a niche product. Its unique design and technical solutions continue to spark debate, and actual sales are significantly lagging behind initial forecasts. Market conditions, especially in the electric pickup segment, are becoming increasingly tough, forcing manufacturers to seek new ways to attract customers, including revising pricing policies and simplifying the design.