by Mattel has introduced a new series of construction sets called Brick Shop, which resembles Lego. The initial lineup includes seven sets with detailed car models. Each kit contains both a metal car and elements for assembling a large-scale replica.
The new Brick Shop brand from Mattel aims to compete with the famous constructor by offering car enthusiasts unique Hot Wheels models. The first collection includes seven cars that impress with their realism.
The series is created for those who want not only to assemble but also to personally customize the models. Each set recreates real cars with accurate proportions and details. The manufacturer has added the possibility of modification using metal elements, allowing fans to create unique versions of their favorite Hot Wheels.
A feature of the sets is the inclusion of a 1:64 scale metal model, which will undoubtedly appeal to collectors.
Brick Shop products are divided into three categories: Speed, Elite, and Premium with different levels of detail and prices. The highest Premium segment is represented by the Mercedes-Benz 300 SL for $119.99. This large-scale 1:12 model has functional gull-wing doors, a metal Mercedes emblem, and a realistic interior.
The $49.99 Elite series includes the classic Ford F-100, 1990 Acura NSX, and 1962 Chevrolet pickup truck in 1:16 scale. These models are distinguished by metal wheels, licensed stickers, and additional details. The NSX has functional headlights and a steering wheel.
The most affordable Speed line offers three models in 1:32 scale for $19.99: Ford Mustang, race Cadillac Project GTP, and a modified 1968 Camaro.
The Brick Shop collection will go on sale in the summer, and some stores are already accepting pre-orders. Mattel representative Roberto Stanici emphasized that the new series combines the authenticity of cars with the possibility of a creative process, while preserving the characteristic features of the originals thanks to metal parts and accurate copies.
Do you think these sets are worth attention, or is this just another attempt by Hot Wheels to exploit our love for cars?
