by Citroen ELO concept: the return of the minivan with a new idea
Once, European roads were full of compact minivans, created to combine space, versatility, and everyday practicality. This era quickly faded when SUVs took the stage, nearly destroying this category. However, Citroen is not ready to let the minivan quietly fade into the past.
The French automaker has presented the Citroen ELO concept, which it calls an “idea laboratory.” It combines a cubic, unmistakably van-like silhouette with a modular six-seat interior, which, moreover, is executed in a very bright orange color.
The ELO concept revives the eccentric style of the minivan with a new purpose. The interior is designed for six people with flexible layout solutions and a bold orange theme. Designers call it a laboratory for smart, fun, and practical ideas.
Design direction and brand philosophy
Although the concept is not a direct preview of a future production model, the ELO hints at where Citroen’s design language might be heading. It is also a sign that the brand still sees a future for cars shaped around utility, not just fashion.
Pierre Leclercq, Citroen’s design director, called the ELO a “burst of energy,” presenting it as an attempt to combine practicality, smart packaging, and a lighthearted spirit. Citroen CEO, Xavier Chardon, supported this view, describing the concept not only as an “idea laboratory” but also as a “powerful message carrying our vision of what Citroen should be.”
This news is developing and will be updated…
The appearance of such a concept during the reign of SUVs indicates a search for alternatives in the market. Citroen, with a history of creating unusual and practical cars, seems to remind us that the form focused on maximum space and passenger comfort should not be forgotten. The bright design and emphasis on a “fun spirit” could be an attempt to attract a new generation of buyers, for whom a car is not just transport, but also an expression of personality. The success of such ideas will depend on whether the brand can find a balance between a bold concept and the commercial viability of a future production model.
