Disappointment for American Fans
While some Land Cruiser enthusiasts were thrilled that Toyota added a smaller, more affordable FJ model to the lineup, many in America were disappointed to learn that the new version would not be sold in the local market.
Similarity to the Chinese Model
Looking at the photos published by Toyota, we couldn’t figure out what the Land Cruiser FJ reminded us of, besides the obvious Hilux Champ it’s based on. But then it dawned on us when we came across a model from GM in China that is now going global.
Toyota’s Baby Land Cruiser FJ Looks Retro Enough To Break Your Heart
This car is sold in China as the Baojun Yep Plus and was developed by the GM-Wuling joint venture. It is not an off-roader like the new FJ, and is not equipped with a traditional internal combustion engine, but with an electric powertrain.
Design Comparison
We are not claiming that the FJ copied the Baojun Yep Plus, but it evokes similar feelings, and in our opinion, looks no worse, if not better, than Toyota’s baby FJ Cruiser.
From the side, both cars have a similar silhouette, although the GM model is noticeably smaller: length 157.3 inches (3,996 mm), width 69.3 inches (1,760 mm), height 68 inches (1,726 mm), and a wheelbase of 100.8 inches (2,560 mm). The Toyota has a length of 180.1 inches (4,575 mm), width 73 inches (1,855 mm), height 77.2 inches (1,960 mm), and a wheelbase of 101.6 inches (2,580 mm).
Technically, this makes it the baby version of the baby Land Cruiser.
Exterior Details
The Yep Plus has the same boxy proportions as the FJ, although its bumpers are smoother and more rounded since it’s not intended for off-road use. It also differs from the Toyota with its sharp fender flares, while the placement of the headlights and taillights looks very similar.
However, the FJ’s taillights are positioned quite high and protrude from the body, while on the Baojun they are more neatly integrated into the rear panel.
Retro Style and Its Influence
Undoubtedly, weaving retro elements into a new design, as GM and Wuling did with the Yep Plus, helps it resonate with a wider audience.
Toyota has taken a similar path with the FJ, giving it a retro-modern character that many buyers are likely to appreciate. It’s just a shame it won’t make it to the United States.
Export to Brazil
In July, GM announced that it would export the Yep Plus to Brazil, renaming it the Chevrolet Spark EUV. It will be sold in a standard configuration with a 42 kWh battery and a single electric motor producing 101 hp and 133 lb-ft (180 Nm) of torque, providing a range of 249 miles (401 km) on the CLTC cycle.
Potential for the US Market
While we are not sure it would sell in large volumes if launched in the US as an affordable electric vehicle, it could be successful with a small economical internal combustion engine and a more rugged look with wide fenders and additional plastic cladding. What do you think?
2025 Chevrolet Spark EUV
2025 Toyota Land Cruiser FJ
It is interesting that the globalization of the automotive industry leads to the emergence of similar models in different markets, even if they are not directly related. Competition between traditional manufacturers like Toyota and joint ventures like GM-Wuling stimulates innovation and expands choice for consumers. However, the limited availability of certain models, like the FJ in the US, can affect the overall market dynamics and buyer preferences.