China Begins Fight Against Misinformation in the Auto Industry
Chinese automakers have always actively defended their reputation, and now the country’s government has also intervened in the situation. A three-month campaign against online misinformation has been launched, which, according to the authorities, is targeting the automotive sector.
Online and Offline Conflicts
Misinformation regarding many Chinese automakers has become a common occurrence on local social platforms, including Douyin, the Chinese version of TikTok. Sometimes even competing companies use social networks to attack their rivals.
In July, Li Auto published a video on social media showing a collision of their SUV with a Dongfeng Liuzhou Motor truck. The SUV remained almost undamaged, while the truck’s cabin was destroyed. Dongfeng expressed dissatisfaction with the portrayal of its equipment, leading to an apology from Li Auto.
Automakers Fight Back
Not only the government but also the automakers themselves are fighting misinformation. For example, MG is offering rewards of up to 5 million yuan for information about malicious social media accounts. BYD is also offering rewards from 50,000 to 5 million yuan for similar information.
China’s Ministry of Industry and Information Technology stated that the new campaign aims to combat harmful misinformation about the automotive industry online. Measures will also be taken against illegal business practices, exaggerated or false advertising, and defamation.
The influence of some social accounts cannot be underestimated. In 2023, an influencer on Douyin posted videos mocking drivers of one of the Chinese electric vehicle startup companies. Although this account was suspended until June 2024, it was reported to have had up to 5.4 million subscribers, and the damage had already been done.
This initiative highlights how seriously China takes protecting its automotive industry, especially in light of growing competition and the spread of electric vehicles. Similar campaigns can be expected to intensify as the online space continues to play a key role in shaping public opinion and influencing market dynamics.