by New Omoda 7 Crossover Debuts in the UK with an Unusual Advertising Campaign
The Omoda brand, owned by the Chinese company Chery, continues to expand its presence in Western markets. Its new model, the Omoda 7 crossover, was introduced to the British market with a very original marketing strategy. The launch was accompanied by unusual videos featuring cats, flowers, snow, and rain.
The model, positioned between the Omoda 5 and Omoda 9, was first shown to the public in the UK during London Fashion Week. The launch campaign was titled “I’m not a supermodel, but this car is” and featured model Denise Onona, known for her resemblance to Kate Moss.
Cats, Flowers, and Extreme Weather as Marketing Tools
Omoda decided to demonstrate the features of the new car using very visual, almost artistic methods. To emphasize the quality of the noise-insulating glass, the brand shot a video where dozens of fluffy cats fill the car’s roof and hood, purring. From inside the cabin, behind the wheel, these sounds are practically inaudible.
It’s undeniably cute. It’s also worth noting that you don’t need special glass to muffle a cat’s purring. Regular automotive glass handles it just fine.
To advertise the three interior fragrance options, thousands of bright flowers were simply poured onto the car. And to demonstrate the capabilities of the hybrid powertrain, the crossover was placed on a stand and doused with streams of water and artificial snow, simulating extreme weather conditions.
Technical Specifications and Trim Levels of the Newcomer
Despite the creative marketing wrapper, the car itself is a quite traditional modern crossover. The Omoda 7 is offered in two variants: a plug-in hybrid and a conventional gasoline engine.
The interior of both versions features a modern digital instrument panel with a 10.25-inch diagonal and a large 15.6-inch central touchscreen for the multimedia system.
Pricing Policy and Market Prospects
The starting price for the Omoda 7 with a gasoline engine in the UK is £29,915. The plug-in hybrid version will cost from £32,000. This pricing strategy makes the newcomer competitive in the compact crossover market.
Similar marketing campaigns that focus on emotions and visual effects, not just technical specifications, are becoming increasingly common, especially among new brands trying to quickly attract attention. The success of the Omoda 7 in the market will depend not only on the creativity of the advertisers but also on the actual quality, reliability, and level of service that the brand can offer European buyers. The presentation at a fashion-related event clearly indicates the target audience: young, active urban residents for whom a car is part of a lifestyle.
