Key Facts About the New Pickup
Entry into a Competitive Segment
The Chinese automaker Chery is preparing to enter the highly competitive midsize pickup segment with a new body-on-frame chassis model, which is expected to arrive at Australian dealers by the end of 2026. The rugged pickup, created to battle the best-selling Ford Ranger, was previewed as the KP31 concept, which promises to be the first in its segment with an optional plug-in diesel hybrid powertrain.
Design and Features
The KP31 concept differs from the earlier KP11 concept, which evolved into the Himla sub-brand, as well as from the recent T1TP SUV/pickup hybrid model from the same company. Instead, it features a more cubic silhouette and robust stylistic cues, similar to the Jetour Traveller SUV.
The front end is adorned with round LED headlights and three position lights integrated into the grille above the off-road bumper. The flat A-pillars are reminiscent of the Land Cruiser, complemented by pronounced fenders and abundant plastic cladding.
The concept is fitted with beadlock wheels and massive 285/70 R17 off-road tires, and is painted in matte gray. It is also equipped with a snorkel and roof rails with mounting points for tracks. The design is expected to be somewhat softened for the top trims of the production version.
Technical Specifications and Platform
The concept was presented at a special event in Sydney, Australia. It is built on a body-on-frame chassis and measures 5610 mm in length, 1920 mm in width, and 1925 mm in height. However, Chery stated that the production model will be slightly shorter at 5450 mm, placing it in the heart of the midsize pickup segment.
Unique Powertrain
Even more importantly, the KP31 will become the first pickup with an optional plug-in diesel hybrid powertrain. The setup will be centered around a 2.5-liter turbo-diesel engine, which, according to the manufacturer, will be 10% more efficient than a conventional unit and will also offer a 30% reduction in vibrations. Adding the benefits of electrification results in an attractive combination of power, torque, fuel efficiency, and zero-emission driving capability.
Peter Metkin, Chery’s chief engineer for international programs, told Australian media about the pickup’s chassis tuning. He noted that the car “will definitely undergo some adaptation to support the Australian market, including testing, etc.,” adding that local tuning could serve as a template for other regions such as South Africa and South America.
Chery confirmed a payload of 1000 kg and a towing capacity of 3.5 tons – figures typical for diesel-powered midsize pickups but higher than most PHEVs. The model is also expected to have all-wheel drive with locking center and inter-wheel differentials, as well as a selection of drive modes.
Future Plans and Competitors
While the pickup will launch with a diesel PHEV in late 2026, a gasoline PHEV will join the lineup in 2027. Among competitors already offered with a plug-in hybrid powertrain are the BYD Shark 6, GWM Cannon Alpha, and Ford Ranger.
Peter Metkin also hinted at a potential launch in Europe, noting that “tough-looking cars attract a lot of attention overseas.” This indicates the company’s global ambitions for this model.
The arrival of the Chery KP31 could significantly enliven the midsize pickup market, offering consumers a technologically advanced alternative with a unique powertrain. The emphasis on adaptation for specific markets, especially demanding ones like Australia, speaks to the seriousness of the manufacturer’s intentions. The success of this model may depend not only on technical specifications but also on Chery’s ability to build brand trust in new segments and regions traditionally dominated by established players.