Lamborghini is Considering the Creation of a New Grand Tourer
The Italian automaker Lamborghini has been actively searching for optimal ways to expand its model lineup over the past twenty years. At a certain stage, the company seriously considered the idea of a sedan, showcasing the Estoque concept back in 2008. However, this project was closed in favor of developing an off-road vehicle, which later became known to us as the Urus.
Currently, the brand offers three models: Temerario, Revuelto, and Urus. The fourth model was supposed to be the fully electric Lanzador, whose launch was planned for the end of the decade. However, last month, plans for this car were canceled, forcing the company’s management to once again contemplate what their next new product should be.
Why Not a Sedan or a Compact SUV?
During a recent conversation with Car and Driver, Lamborghini CEO Stephan Winkelmann stated that the company does not plan to create either a compact off-roader or a sedan. Instead, they consider the development of a grand tourer class car a promising direction.
When we studied the idea of a fourth model, we checked all the segments where we are not yet present, as well as sub-segments. We ruled out the possibility of creating a small SUV, and we also ruled out a four-door sedan because this segment is shrinking.
Return to the Roots: A Two-Door 2+2
Winkelmann emphasized that it is precisely the grand tourer class car, which was the starting point for the company, that is currently absent from their lineup. Therefore, the main idea is to create a two-door grand tourer with a 2+2 cabin configuration. Although the executive did not provide additional details, such a step looks logical for the brand.
What was missing, or what is still missing, and what was at the beginning, the starting point of our company, is the grand tourer. So, the idea is a two-door 2+2 grand tourer.
Lamborghini’s competitors, such as Ferrari, Aston Martin, and Bentley, have long offered powerful two-door cars with four seats. The Italian company itself has previously explored this direction, presenting the hybrid Asterion concept in 2014, which, however, was a two-seater.
The cancellation of the electric Lanzador indicates that the market may not yet be ready for a fully electric supercar from Lamborghini. This forces the manufacturer to look for alternatives that meet current demand and technological capabilities. Focusing on a grand tourer allows combining sports performance with practicality, offering customers something different from existing models while remaining true to its DNA. Such a car could fill the niche between extreme supercars and the family-friendly Urus, attracting a new audience of enthusiasts who value both long journeys and high dynamic qualities.