Lincoln created a unique Navigator for Serena Williams
Last year, Lincoln enlisted Serena Williams for an advertising campaign for the 2025 Navigator model. Now, the automaker has decided to thank the legendary tennis player by giving her a customized luxury SUV.
This unique vehicle, created in collaboration with the Galpin workshop, “reflects Serena’s personality, strength, and grace.” The model immediately catches the eye with its Perfect Rose body color, which shimmers in the sun. The striking appearance is complemented by a glossy black roof and special alloy wheels.
More about Lincoln: The next Lincoln SUV could get a Bronco frame.
Design accents include Satin Rose Copper and Satin Obsidian colors, as well as a special rose emblem on the B-pillar and Split Gate rear doors. These elements reference Williams’ love of roses.
Interior with special details
The special touches continue inside the cabin, which features a Clay Court brown leather interior contrasting with a lighter Afterglow shade. The seats have a “fine perforation pattern reminiscent of a tennis ball.”
Other details include Rose Gold trim and a hand-painted center console lid depicting the Big and Little Dipper constellations. Opening the door reveals a special compartment with bright pink upholstery.
Laser-engraved door sill plates feature the inscription “Keep going” in a special font. Each plate also contains the birth year of Serena or a member of her family. Sheepskin carpeting and a “One of One” badge complete the look.
Technical specifications and history
In addition to the special elements, the model is equipped with a 48-inch panoramic display and a lower 11.1-inch touchscreen. Under the hood, it likely houses the familiar twin-turbocharged 3.5-liter V6 engine, producing 440 hp (328 kW / 446 PS) and 691 Nm of torque.
This customized SUV makes a wonderful gift, as Lincoln noted that Williams has long been a fan of the Navigator. She used her first major tournament prize money to purchase a Navigator, which she named Ginger. Since then, she has owned “several” such vehicles, and now another has been added to the list.
This gesture by Lincoln is not only a thank you for the collaboration but also a powerful marketing move that underscores the brand’s connection to the sports elite. The story of how Serena bought her first Navigator with tournament winnings adds emotional value to the vehicle and makes it a symbol of achieving a dream. The unique design, inspired by the athlete’s personal preferences, transforms an ordinary SUV into a true work of art reflecting her character and lifestyle.