Tuning Atelier Venuum Unveils Exclusive Wide-Body Kit for Rolls-Royce Dawn
Dubai-based tuning atelier Venuum has once again turned its attention to the hyper-luxury market, this time presenting a wide-body kit for the Rolls-Royce Dawn convertible. A joy for those who dreamed of their six-figure convertible looking like a rejected concept from a 2008 Need for Speed mod: Venuum has heard your wishes.
The kit includes the following key changes:
Radical Exterior Changes
The most striking change is undoubtedly the front end. Venuum has replaced the iconic chrome Wraith radiator grille with a white plastic plate, perforated with a geometric pattern of triangular holes. This same motif appears on the reprofiled lower air intakes.
The atelier didn’t stop at the grille. The bumper now features a set of protruding round auxiliary lights, while the standard headlights are partially covered by body kit elements. Even the ‘Spirit of Ecstasy’ hood ornament has been reimagined, now executed in white with an orange Rolls-Royce emblem.
New Panels and Wheels
The visual transformation continues along the sides. Venuum has installed new front and rear fenders, combined with hypertrophied side skirts that further stretch the Dawn’s silhouette. Nothing about this is subtle.
In collaboration with the American company Creative Bespoke, Venuum also installs a set of solid-face wheels with a machined surface. This look is reminiscent of vintage aero discs, although such a solution is undoubtedly controversial.
Complete Rear-End Overhaul
Just when it seems the kit couldn’t get any more unusual, the Dubai-based firm has also completely done away with the original rear panel of the Dawn. In its place are ultra-slim taillights, a full-width LED light bar, a reprofiled lower bumper with an aggressive diffuser, and a pair of custom exhaust tips. The entire body is covered in a matte white finish. Whether it’s paint or a wrap is unconfirmed.
Vibrant Interior Palette
Inside, the vibrant theme continues. The interior is upholstered in a high-contrast mix of white and orange leather. It’s unclear if this color scheme is part of Venuum’s offering or something that came from the factory, but it certainly matches the ‘the louder, the better’ principle of the exterior.
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Production of the kit is limited to just 25 units, meaning your chances of seeing one in the flesh are quite slim. For a certain category of clients, this look might be perfect, especially if subtlety isn’t even on the priority list. While to some this Dawn might resemble a Rolls-Royce ordered from Temu during a late-night browsing session, taste is subjective, and we have no right to judge those willing to spend on such tuning.
This project clearly demonstrates a trend in the world of luxury car tuning: the pursuit of maximum personalization and boldness, often in defiance of the brand’s classical canons. The limited series makes each example a unique object, whose value is determined not only by originality but also by exclusivity. Similar projects often become the subject of lively discussions among car enthusiasts, fueling interest in the brand and expanding the boundaries of what can even be considered ‘tuning’ for style icons like Rolls-Royce.