by Cadillac Expands Electric Lineup While Reducing Gasoline Models
Cadillac is actively expanding its electric lineup by adding new models such as the Lyriq, Optiq, Vistiq, and Celestiq. However, with the declining demand for electric vehicles in the U.S., the brand may reconsider its plans for a full transition to electric by 2030. The end of this year may be particularly challenging when the federal tax credit for electric cars expires, making them less affordable for many buyers.
John Roth, Vice President of Cadillac, noted:
“It is important in this constantly changing market to meet customer needs. The automotive industry never develops in a straight line, so flexibility is needed to adapt to changes.”
Reduction of the Gasoline Lineup
Parallel to the expansion of its electric lineup, Cadillac is reducing the number of its ICE models. Production of the XT4 has already been discontinued, and the XT6 will cease production by the end of the year. The XT5 will remain in the lineup only until 2027. Plants that produced the CT4 and CT5 are being repurposed for electric vehicles, which could leave the Escalade as the only gasoline model in the lineup.
Growing competition in the electric vehicle market and changes in tax policy could significantly impact Cadillac’s plans. The brand, which was once a symbol of luxury, now faces the challenge of finding a balance between innovation and customer expectations, as not all customers are ready for a full transition to electric.
