New limited series Maserati Grecale Tributo Il Bruciato
Maserati has introduced a new special version of its Grecale SUV called Tributo Il Bruciato. This model is inspired by Italian red wine and is part of the brand’s personalization program.
Key features of the new model
Concept and inspiration
The name Il Bruciato comes from the wine of the same name produced by the Antinori wine family. Maserati designers tried to reproduce the elegance of red wine in the car’s design.
The Alchimia Scarlatta color combines a deep burgundy base shade with copper-gold and dark crimson tones
Exterior and interior
The special paint finish uses Chromaflair pigment to create a color-shifting effect. The car is offered with 21-inch alloy wheels in two designs with an option for glossy black coating.
The interior features leather with a “cannelloni” pattern and a dark red Trident logo on the headrests. Standard equipment includes a premium Sonus Faber audio system with 14 speakers and a panoramic sunroof.
Technical specifications
The model retains the technical foundation of the Grecale Modena with a turbocharged 2.0-liter four-cylinder engine and a mild hybrid system producing 325 horsepower.
Marketing and prospects
Maserati has not yet announced the price and production volume for this limited series, which will be available in European and North American markets. This model is part of the brand’s strategy to increase interest in the Grecale model, which is not achieving expected sales volumes.
In 2024, Maserati delivered 11,300 cars worldwide, and forecasts for 2025 indicate potentially even greater challenges for the brand, regardless of the number of special versions they create to attract attention.
Special series and personalization programs are becoming increasingly important for premium car manufacturers in conditions of growing competition. For Maserati, projects like Tributo Il Bruciato allow them to emphasize the brand’s Italian heritage and its unique approach to design, which could become a key factor in the fight for customers in the premium market segment.