The Italian automaker Maserati is preparing updated versions of its Gran Turismos. Here are the key points:
The Brand’s Difficult Position
Maserati found itself in a difficult position within the Stellantis empire after selling only 7,900 cars in 2025. This is less than what Ferrari managed to sell, which is an unfavorable comparison in sales reports.
Despite this, and despite the cancellation of several future products, Maserati continues to work. Spy photos have captured lightly camouflaged prototypes of the GranTurismo Trofeo and GranCabrio Folgore during winter testing, hinting that a facelift is already in preparation.
Expected Design Changes
The prototypes showcase a revised front bumper with larger air intakes and a new radiator grille design. The rest of the body remains exposed, but the GranCabrio Folgore also has a camouflaged rear diffuser. Another small but interesting detail is the transparent rear lights on the GranTurismo Trofeo test car.
We haven’t seen the interior yet, but Maserati likely has a limited budget for significant updates. Therefore, any interior changes may be limited to new trim options or minor specification adjustments.
These changes suggest that the Gran Turismos may receive a similar update to the MCPURA, which is essentially an MC20 with updated styling elements and modernized mechanical components.
Personalization as a Key Element
The current GranTurismo and GranCabrio were introduced in 2022 and 2024, respectively. Production was recently moved from Turin to Maserati’s headquarters in Modena, along with the MC20 line.
Sales have been, to put it mildly, modest, and Maserati heavily relies on individual colors and interior configurations selected through the BottegaFuoriserie personalization program to attract buyers. Needless to say, it’s not working particularly well.
Technical Aspects and Future
Last year, the Italian brand introduced special Meccanica Lirica editions, featuring a completely reworked exhaust system designed to give the bi-turbo 3.0-liter V6 Nettuno a more expressive sound. No easy task, considering it had to replace the wonderfully noisy V8 from the previous generation. It remains unclear whether this exhaust system will appear on the updated models, although it would hardly be a surprise.
Maserati has not announced a debut date for the updated GranTurismo and GranCabrio twins, but there is a possibility they will appear for the 2027 model year, aiming to revive customer interest. As can be understood from the spy shots, the same improvements will be applied to both the V6 engine variants (Modena, Trofeo) and the fully electric (Folgore) modifications.
Maserati has not announced a debut date for the updated GranTurismo and GranCabrio twins. An appearance in 2027 seems possible as the brand seeks a gentle push for customer interest. Judging by the spy shots, the same updates are expected to apply to the entire lineup, covering the V6-powered Modena and Trofeo versions, as well as the fully electric Folgore variants.
Maserati’s update comes at a time when the luxury car market is becoming increasingly competitive, especially in the electric vehicle segment. The success of these models may largely depend not only on the refreshed design but also on how effectively the brand can combine its heritage with new technologies and meet the expectations of modern buyers seeking uniqueness and emotion behind the wheel. The move of production to Modena, the heart of the Italian auto industry, could also be a symbolic step, emphasizing a return to the brand’s roots and craftsmanship.