Price Increases on Mazda Models
Mazda demonstrated very successful sales in the USA in 2024, setting new records thanks to the growing popularity of its newer models. Sales are rising again this year, although the company has unpleasant news for customers in the form of price increases. With four months left in the calendar year, the brand hopes that these increases will not negatively impact its upward momentum.
Details of the Price Increases
Earlier this week, the price increases quietly took effect for two of the brand’s key models. The CX-5 now costs $280 more, and the MX-5 has become $300 more expensive. Mazda did not explain this increase, but inflation and tariffs likely play a role.
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Besides these moderate increases, the company also detailed prices for the 2026 CX-90, and the adjustments there are harder to miss. The three-row SUV now starts from $38,800 excluding the $1,530 destination fee, compared to $38,045 a year earlier. Every trim in the lineup sees an increase.
For example, the 3.3 Turbo Preferred now starts at $42,950 instead of $41,145 (+$1,805), and the 3.3 Turbo Premium Sport now costs $46,980, compared to last year’s $46,600 (+$380). CX-90 PHEV prices have also increased, with the base version going from $49,945 to $50,495 (+$550), while the flagship PHEV model, known as the Premium Plus, starts at $58,500 for 2026, which is $550 more than last year’s $57,950.
Mazda’s US Sales Dynamics
The pricing news came alongside Mazda’s August sales report, which presented a mixed picture. Total deliveries amounted to 38,140 units, which is 7.6 percent less than in the same month of 2024. With one fewer selling day, the decline on a daily sales rate basis was softer – 4.1 percent. More encouragingly, year-to-date reporting increased by 3.5 percent, totaling 293,495 units.
Mazda’s sales leader remains the CX-5, with a volume of 11,759 units, which is 8.8 percent less than the 12,887 units sold in August of last year. Year-to-date sales increased by 2.1 percent from 95,531 to 97,558 units. August proved to be a particularly strong month for the CX-90 with 6,801 units sold, which is 12.9 percent more than the 6,024 units that found new owners in August 2024.
These pricing changes occur against the backdrop of a general market environment where automakers are facing rising material and production costs. Price increases on models like the CX-90 may indicate Mazda’s effort to maintain profitability levels, especially given this model’s success. However, the question remains whether this will affect customer loyalty in the long term, particularly as competitors also adapt to economic conditions.