by Buyers sharply reduced demand in China and North America last year. The AMG division sold a total of 145,000 cars in 2025. Mercedes-Benz electric vehicle sales fell by 9 percent compared to the 2024 level.
While BMW’s global sales saw slight growth in 2025, its rival from Stuttgart did not experience a similar boost. Mercedes-Benz reported an overall decline in deliveries, although not everything in this picture was negative. AMG models, in particular, provided a significant uplift.
Mercedes finished 2025 with 1,800,800 passenger cars sold. Adding vans to the count brings the figure to 2,160,000 units. For comparison, the BMW brand sold 2,383,218 cars, and the BMW Group sold 2,463,715.
Mercedes passenger car sales alone fell by 9 percent, with a sequential decline recorded in all segments: entry-level (down 10 percent), core (down 10 percent), and premium segment (down 5 percent).
Decline in Key Markets
The decline was largely due to Asia, where demand hit harder. Sales in the region fell by 16 percent, to 747,000 cars. China, which remains Mercedes’ largest market, showed an even steeper decline of 19 percent, reaching 551,900 units by year-end.
In North America, the situation was not much better. Regional sales fell by 12 percent, to 320,600 cars, with the US contributing 284,600 units to this figure, also down 12 percent.
In Europe, sales slightly decreased by 1 percent, to 634,600. But not everything was negative. In smaller global markets, Mercedes saw sales growth of 17 percent, to 98,700 cars, with notable increases in South America (up 54 percent), Australia (up 10 percent), Turkey (up 11 percent), and Gulf countries (up 3 percent).
AMG Shows Growth
In contrast to the overall decline, AMG became a bright spot. Following a similar trend reported by BMW’s M division, Mercedes-AMG showed strong growth, indicating resilient demand for more expensive and powerful car variants.
Mercedes-AMG sold 145,000 cars last year, one of the best results in the division’s history, representing a 7 percent increase compared to 2024. In 2026, the fully electric GT 4-Door, a production version inspired by the recent AMG GT XX concept, is expected to debut.
Mixed Results for Electric Vehicles
The situation was not as hot when it came to Mercedes’ electrified models. Total sales remained stable at 368,600 units, but deliveries of fully electric cars fell by 9 percent, to 168,800. This is less than half of BMW’s total electric vehicle figure, which grew by 3.6 percent to 442,072 units last year.
Nevertheless, there is potential for a turnaround. The recent debut of the fully electric CLA helped boost electric vehicle sales by 18 percent in the fourth quarter, and Mercedes will be watching closely to see if this momentum continues into 2026. Plug-in hybrid models, meanwhile, showed a 9 percent growth for the year.
Another exception in the results was the G-Class, which had an exceptional year. Mercedes delivered 49,700 units of this SUV in 2025, a record figure and 23 percent higher than the previous year’s total.
The overall picture of Mercedes-Benz sales for 2025 vividly illustrates the contradictory trends in the modern premium car market. On one hand, there is significant pressure on core models and key markets, especially in the context of electric vehicles, where competition with BMW is becoming increasingly noticeable. On the other hand, the success of niche products like powerful AMG versions and the iconic G-Class SUV demonstrates that the brand retains its appeal for buyers seeking emotion, exclusivity, and status. The future will show whether the debut of new electric models like the CLA can balance the situation and ensure sustainable growth in this dynamically developing segment.
