Brand Return
More and more automakers are turning to their archives and reviving classic models, using nostalgia as a path to relevance. Mitsubishi is also joining this trend, but not in the way enthusiasts would have wanted. Currently, the company has no plans to revive the legendary Evolution name.
One of Mitsubishi’s main steps in 2026 will be its return to the UK market. The brand left this market five years ago but is now preparing for a comeback with the Outlander PHEV hybrid crossover and the L200 pickup. To ensure success, 60 new dealerships will be opened across the country.
Management’s Position
During communication with the press, Mitsubishi’s UK head, Sharon Townsend, expressed confidence in the brand’s successful return. However, this will happen without a high-performance model for enthusiasts that could become the successor to the Lancer Evolution.
We are absolutely delighted with the overwhelmingly positive response from the dealer community to the new Mitsubishi model line-up. Furthermore, there is clearly strong customer demand for the latest Mitsubishi cars, and this gives us huge confidence as we build our presence in the UK market.
Global Plans
On a global level, perhaps the most important new model for Mitsubishi will be the all-new Pajero. Also known as the Montero or Shogun, it will be positioned as a direct competitor to the Toyota Land Cruiser. Spy photos confirm that the car will have a boxy shape, which is expected to be very popular among buyers.
The Future of Evolution
Although many would gladly welcome the return of the Evolution name, there are no signs that Mitsubishi plans to revive it. Production of the Lancer ceased back in 2017, and the brand’s last non-crossover, the Mirage, is also set to be discontinued. In contrast, Subaru still produces the Impreza sedan and uses it as the basis for the WRX.
Unless Mitsubishi does what dealers in the US are asking for and introduces a new sedan, hopes for the return of the Evolution name should not be pinned.
Mitsubishi’s strategy clearly shows a shift towards practical crossovers, off-road vehicles, and commercial transport, which aligns with modern market trends. The focus on the Outlander PHEV and L200 for the British market is a logical step aimed at the mass buyer. However, this decision overlooks that part of car enthusiasts who associate the brand precisely with high-performance sports sedans. The absence of such a ‘hot’ model in the lineup may complicate the restoration of an emotional connection with the public, even if from a business point of view the choice is justified. Market conditions and partnership within the Renault-Nissan-Mitsubishi alliance will likely continue to define the model range, where it is difficult to find a place for a niche model like the Evolution.