by Mitsubishi returns to Europe with new models based on Renault
Mitsubishi is preparing to introduce the new Eclipse Cross and Grandis crossovers in Europe, which will be built on the Renault platform. This is part of the brand’s strategy to use shared developments within the alliance, which helps reduce costs. The company has already released the Colt and ASX models, which are revised versions of the Renault Clio and Captur.
In September, the debut of the fully electric version of the Eclipse Cross is expected, which will use the technological base of the Renault Megane E-Tech. By the end of the year, the launch of a larger crossover based on the Renault Symbioz is also planned.
Problems and prospects
Despite a 44% sales growth in 2024, in 2025 Mitsubishi faced a 29% decline. This is due to the discontinuation of aging models, such as the Space Star, which previously held a significant market share. The company is looking for a solution, including the possibility of importing Japanese “kei cars,” but this is complicated by regulatory requirements.
Frank Krol, CEO Mitsubishi Motors Europe: “The next version of the Eclipse Cross EV will be much more ‘Mitsubishi’ than previous models.”
The company plans to increase annual sales to 75-80 thousand cars, but to do this, it needs to fill the gap in the city car segment. Currently, the only in-house development by Mitsubishi in Europe remains the Outlander PHEV, but the brand promises more original models in the future.
The abandonment of in-house electric vehicle development in favor of hybrids and partner solutions indicates a shift in priorities. However, the European market will demand electrified models, so Mitsubishi will have to find a balance between its own ambitions and economic feasibility. Market conditions are forcing manufacturers to seek non-standard paths, and cooperation with Renault could be the key to stabilizing Mitsubishi’s position in the region.
