by Stellantis and Netflix Collaboration
Automakers often team up with film studios to promote their models through popular movies or series. For example, six years ago, Hyundai released a special edition Kona inspired by ‘Iron Man’.
Abarth Pulse Limited Series
Now Stellantis has joined this trend by collaborating with Netflix to celebrate the fifth season of the series ‘Stranger Things’. The result is a limited edition Fiat Abarth Pulse, which will go on sale in Brazil, Mexico, and Argentina.
Technical Specifications
The Abarth Pulse, introduced a few years ago, is a sportier version of the standard Fiat model. It is equipped with a 1.3-liter turbocharged four-cylinder engine that enables acceleration from 0 to 100 km/h in 7.6 seconds.
Design and Details
To celebrate the partnership with ‘Stranger Things’, Fiat will release 511 units of the Abarth Pulse with unique graphics and interior details. Buyers will be able to choose a red color with a black roof or a fully black finish; both options will feature contrasting graphics on the sides and the series logo.
The red version combines black mirrors, window frames, and roof, while the black model received red mirrors and a front spoiler. The side graphics might resemble a simple tattoo, but they will likely appeal to certain buyers.
Interior and Features
Inside, Fiat adhered to the theme by installing black leather seats with a special embroidered pattern and a red ‘Stranger Things’ logo on the backrests. A numbered badge has been added to the dashboard, and special plaques are placed on the plastic engine cover and sills.
“Fiat is proud to be part of moments that define a generation, and ‘Stranger Things’ is one of those cultural milestones,” said Alessandra Souza, Vice President of Marketing and Communication for the Stellantis brand in South America.
Pricing for the new model in specific markets has not yet been announced.
Limited edition cars created in collaboration with media giants are becoming increasingly popular as they allow brands to reach a wide audience of fans. In the case of the Abarth Pulse, it could also enhance the model’s appeal in South American markets where the brand aims to strengthen its position. Such collaborations often become collectible items, which can influence their future value.
