Official Confirmation of Major Discounts
It’s official: Maserati has gone into “just get rid of it” mode regarding its electric lineup. A new bulletin sent to dealers allows them to offer up to $85,000 in “assistance” on select 2025 Folgore models. And that number is not a typo.
Folgore is the Italian designation for the brand’s electric lineup, and this discount is simply too large to ignore.
In other words, buyers who would have once paid the full price for one Maserati electric vehicle can now get that car and a new Chevrolet Corvette for the same money.
Sticker Shock in Reverse
Leading the discounts are the 2025 GranTurismo Folgore and GranCabrio Folgore models, both eligible for the full $85,000 incentive on purchase or lease. For the GranTurismo with an MSRP of $199,690, this discount is about 43 percent, bringing the price down to $114,690.
Reportedly, this is the largest manufacturer discount analysts have ever encountered. That says a lot.
For comparison, the gasoline-powered GranTurismo starts at $159,495, meaning Maserati initially wanted about $40,000 more for the electric version. Now the pendulum has swung sharply in the opposite direction.
The GranCabrio Folgore, priced at $208,590, is not far behind. Its $85,000 discount is equivalent to about 41 percent of the MSRP, making it a much more attractive proposition than just a few months ago.
Grecale Joins the Party
Even the more affordable and practical Grecale Folgore is getting a hefty discount. Buyers can get up to 33 percent off its $121,290 price, amounting to $40,000. After incentives, its price differs by only $1,400 from its gasoline-powered counterpart, which starts at $79,895.
This is not only a major shift, but the Folgore also comes with additional features and options that could interest buyers if they don’t have to pay a premium for them.
Where is the Maserati Magic?
However, it’s not too hard to understand why these cars haven’t been flying off the showroom floor from the start. First, none of them offer a particularly competitive range. The Grecale is rated at 245 miles, the GranTurismo at 229 miles, and the GranCabrio up to 233 miles.
Yet, the biggest issue is likely the “theater” that buyers expect from Maserati. Sure, these cars look great… but they don’t *sound* great.
Such unprecedented discounts on premium electric vehicles clearly signal the challenges even historic brands face in the new market landscape. The transition to electric requires not only technological innovation but also a rethinking of what constitutes luxury for the customer. For Maserati, a brand that built its reputation on charismatic engine sound and emotional driving, providing an equivalent experience in the silent electric world proves to be a key challenge. These discount promotions may be a temporary solution for clearing inventory, but the long-term future will depend on the brand’s ability to recreate its unique “soul” in the electric era to justify its premium price category without the need for radical incentives.