Dutch Company Autoforma Presents a Restomod of the Legendary Volvo P1800
Although the Dutch firm Autoforma may not be known to everyone, its new work in the world of restomods is truly impressive. The company took the iconic Volvo P1800 in the Shooting Brake (estate) body and reimagined it, creating such a harmonious and well-thought-out car that it raises the question of why Volvo itself never built it exactly like this.
The project is in its early stages but already has clear outlines. According to designer Niels van Roye, who is behind a number of striking projects in recent years, plans are to produce up to five such cars per year. The starting price for the restomod will be around 300 thousand euros.
The price for the Volvo P1800ES Shooting Brake restomod starts from 300,000 euros, and production will be limited to five units per year.
Modern Details with Respect for the Era
Detailed images from Autoforma demonstrate that the roof of the Swedish classic has been modified: a new integrated spoiler has appeared, and the body has become wider, giving the car a significantly more aggressive stance on the road.
The front end is also updated with new black accents, including the radiator grille and modern LED headlights. The black elements continue along the sides, encompassing the rearview mirrors and window frames. For buyers who prefer a more classic look, an option with chrome details instead of black will be available.
At the rear, the massive original glass, which opens to provide access to the large luggage compartment, remains. Autoforma has also installed modern LED rear lights and developed new wheels for the Shooting Brake.
Three Personalities on One Platform
The company plans to offer three different versions of the P1800ES Shooting Brake: Forward Fashionista, Modern Marvel, and Heritage Heaven.
If Autoforma receives enough orders, it will take approximately 18 months to create the first example.
The original Volvo P1800 design from the 1960s remains undeniably beautiful, and as it turns out, the Shooting Brake body looks no worse than the familiar coupe. This project highlights the trend where small, ambitious ateliers take on reworking classics, often with greater attention to detail and boldness than the original manufacturers. The success of such initiatives depends not only on technical perfection but also on the ability to find a unique niche among collectors willing to invest in uniqueness and handcrafted work. The planned limited series makes each unit a potential piece of art, not just a means of transport.