by When it comes to rugged off-roaders loved by tuners, the Mercedes G-Class, Land Rover Defender, and the new Toyota Land Cruiser 250 Series are usually mentioned. However, a more unconventional project has now taken the stage.
Australian company PVS Automotive has presented a custom version of the long-running Land Cruiser 70 Series, enhancing it with a set of off-road upgrades and a luxurious interior featuring premium materials and modern tech.
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The build is based on a new 2025 Toyota Land Cruiser 76 Series Wagon GXL with only 128 km on the odometer. This is one of the last vehicles still sold without an AdBlue system for its turbo-diesel engine.
This angular workhorse, first introduced in 1984, remains available in limited markets like Japan and Australia, where recent updates have allowed it to stay relevant.
Exterior for Specific Tasks
For the exterior work, PVS used parts exclusively from specialist Urnieta, known for its Land Cruiser modifications. The upgrades included a new front bumper, tubular side steps, roof rails, side panel brackets, a spare tire cover, and a rear access ladder.
A snorkel and extended wheel arch flares were installed at the factory, and the black color scheme makes the vehicle more attractive. Furthermore, the off-roader received a new set of black forged wheels with robust tires.
As a finishing touch, the company applied self-healing XPEL PPF protective film to preserve the vehicle’s fresh look longer.
A Very Blue Interior
The interior transformation turned out to be even more impressive than the exterior. The spartan cabin of the base model was replaced with something much more individual. The factory seats gave way to a pair of Recaro Cross Sportster GK100 bucket seats, and the steering wheel with carbon fiber accents was borrowed from the Toyota Tundra.
The entire cabin, from the headliner to the door panels, is upholstered in deep blue Alcantara. Orange contrast stitching, accents on the dashboard, and even the seatbelts break up the monochrome, giving the space a feel similar to a concept car. PVS notes that the goal was to bring the interior “closer to a concept assembly than a farmer’s off-roader,” and they fully dedicated themselves to this mission.
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As for technology, the 70 Series is now equipped with a 9-inch multimedia system display with modern connectivity features. Another interesting detail is the system of sliding drawers in the cargo area, complemented by a table on the rear door, allowing for picnics in the Australian outback.
Technical Specifications
The heart of the project remains the standard 2.8-liter four-cylinder turbo-diesel engine, producing 201 hp and 500 Nm of torque. It is paired with a six-speed automatic transmission and a four-wheel-drive system with a lockable center differential.
PVS does not mention any updates to the ladder frame or suspension components, so it seems the mechanical part has remained virtually untouched.
A Costly Proposition
The modified Land Cruiser is offered for sale as a ready-made vehicle for AU$200,000 (equivalent to US$131,000 at the current exchange rate) excluding taxes. Including taxes, the total amount is approximately AU$220,000 (US$145,000). The vehicle is located in Sydney, but PVS can arrange delivery anywhere in the country.
A quick check of the official Toyota Australia website shows that a new Land Cruiser Wagon GXL with an automatic transmission now starts from AU$84,935 (US$55,800). Thus, the cost of this conversion is nearly three times the price of the base vehicle, clearly targeting off-road enthusiasts with a serious budget.
This project clearly demonstrates how deep the customization of even such a utilitarian vehicle as the Land Cruiser 70 Series can be. It transforms from a work tool into an object of luxury and self-expression, while retaining its legendary reliability and off-road capability. Such conversions highlight the ongoing demand for classic, mechanically simple vehicles that serve as an ideal canvas for creativity. The price of AU$220,000 may seem astronomical, but for a circle of enthusiasts, it reflects uniqueness, meticulous handcrafting, and the transition from a mass-produced product to an exclusive artifact. It also indicates that a market for high-budget, specialized conversions exists even for models conceptually far from luxury.
