We are pleased to introduce you to the Dutch brand Vredestein, which is now officially presented in Ukraine by the company ‘Askania Avto’. It is an exclusive distributor and leading importer of a wide range of reputable manufacturers of car tires. ‘Askania Avto’ is part of the large group of companies ‘Askania group’, founded in 1993.
The online store ‘Askania Shina’ is focused on retail customers and offers a variety of branded tires at affordable prices, including Vredestein at https://ascania-shina.com/ua/shiny/vredestein. In addition, the best delivery conditions are provided here, ensuring convenience and benefits for buyers.
Vredestein tires: the brand’s development history
In the world of the automotive industry, there are many tire brands, each with a unique history. One of the leading and most respected among them is Vredestein.
The history of Vredestein began in 1909 when the company NV Rubberfabriek Vredestein was founded in Loosduinen, Netherlands. The brand name comes from a farm purchased by the founder, Emil Louis Constantin Schiff. This was the initial step towards establishing a company specializing in the production of rubber products, including footwear, tennis balls, floor coverings, and even mini-football balls.
In 1934, after a fire destroyed most of the factory in Loosduinen, the company moved to Doetinchem and started producing bicycle tires. This period was a significant stage in Vredestein’s history, allowing it to expand its activities.
In 1946, NV Nederlandsch-Amerikaansche Autobanden-fabriek Vredestein was established in Enschede, part of which was owned by the American company BF Goodrich. With the globalization of the 1970s, the manufacturer focused on producing automobile, agricultural, industrial, and bicycle tires.
In the late 1990s, Vredestein began cooperation with the renowned Italian designer Giorgetto Giugiaro. This collaboration made the brand’s signature style even more recognizable and appealing.
How Vredestein tires from a European company became popular worldwide
Let’s examine the key aspects of the tire brand’s history, which have led it to a leading position in the world in terms of quality and characteristics:
- Innovations and technologies. One of the key factors that made Vredestein a leader in the industry was the constant focus on innovations. Since the early 2000s, the company introduced a series of outstanding tire models, such as Sportrac, Ultrac, Wintrac xtreme, which became popular among drivers of various types of vehicles.
- Partnership with Giugiaro Design. Special attention is paid to the tire tread and sidewall design through collaboration with Giugiaro Design. Established in 1997, it gave life to models like Ultrac Vorti, Ultrac Satin, Wintrac Pro.
- Brand investments. In 2009, the Vredestein manufacturer was acquired by the Indian company Apollo Tyres, Ltd., leading to a name change to Apollo Vredestein BV. This merger allowed the brand to strengthen its position in the global market and continue its innovative development.
- Global research and development center. To ensure the high quality of its products, in January 2013 Apollo Tyres Ltd opened its global research and development center in Enschede. It became a focal point for developing new technologies and testing tires for cars and vans.
- Company’s development prospects. Despite the challenges and changes related to relocating the headquarters to Amsterdam in 2015 and plans to reduce jobs in 2020, Vredestein remains among the leading tire manufacturers, continuing to improve and bring innovation to the automotive industry.
Why buy Vredestein tires in Ukraine?
The Vredestein tire brand not only combines a rich history and innovation but also continues to evolve under the auspices of Apollo Tyres, Ltd. Since its founding in 1909, it has come a long way, becoming a leader in tire production and a recognized global brand with a unique style and advanced technologies.
This car tire has become an ideal choice due to its reliable performance and excellent road grip, ensuring safety on any road surface. It is an investment in quality and innovative technologies that provide a high level of driving comfort and excellent grip even in challenging weather conditions.
Vredestein tires, presented in Ukraine by the company ‘Askania Avto’, offer car owners an unmatched combination of durability and style, making them an excellent choice for motorists who value quality, comfort, and safety.