by Nissan plans to maintain stable prices for imported car models at least until June 2.
After the current inventory is depleted, tariffs will begin to affect car prices.
Last year, the company’s two American plants operated at only 50% of their capacity.
Although many expected a sudden increase in car prices in the US after the introduction of 25% presidential tariffs, this did not happen. On the contrary, several manufacturers decided to keep prices stable for several months, and Nissan joined those refraining from raising prices immediately. However, don’t relax too much, as buyers should prepare for price increases in the second half of the year.
In a memorandum sent to dealers and reviewed by Autonews, US sales chief Vinay Shahani confirmed that prices for imported vehicles will remain unchanged at least until June 2. He also noted that the company has a sufficient stock of cars not subject to tariffs in inventory, which will last for about three months. However, when this stock runs out, the manufacturer will have to decide on the next step.
Temporary delay, but changes are coming
“While we understand that these new car tariffs will have an impact on vehicle affordability for buyers over the long term, we will strive to minimize this impact on Nissan buyers,” Shahani added.
Nissan aims to shift more production of its popular models to plants in the United States, helping to protect customers from the full impact of the tariffs. According to Shahani, the automaker plans to utilize more of its current US capacity over the next year and plans to increase local production of the Rogue, Pathfinder, and Frontier models.
According to data, Nissan’s plants in Tennessee and Mississippi in 2024 operated at only about half of their total capacity. One of the key changes being introduced is an additional shift on the Rogue assembly line. This will allow Nissan to increase production by 54%, or the equivalent of approximately 60,000 vehicles.
In addition to increasing production, Nissan is incentivizing dealers with a bonus program for April and May, which rewards stores that achieve specific sales goals with additional payments. Earlier this month, the automaker also reduced the price of the 2025 Pathfinder and Rogue by $1,000, providing American customers with a temporary period of relief.
