by Nissan to Discontinue Ariya Sales in the U.S. After 2025
Nissan has announced the discontinuation of Ariya electric crossover sales in the American market after the 2025 model year. This decision is part of the company’s strategic changes aimed at reallocating resources towards the more affordable 2026 Leaf electric vehicle. The information first appeared in an internal dealer bulletin, after which Nissan officially confirmed this move.
Decision Details
A company representative stated:
Nissan is suspending Ariya production for the U.S. market for the 2026 model year and redirecting resources to support the launch of the new 2026 Leaf, which will have the lowest starting price among all new electric vehicles currently available in the U.S.
The question of a potential model return in 2027 remains open—the company has not made a final decision and plans to monitor market conditions.
Current Owners and Availability
For those still planning to buy an Ariya, remaining dealer inventory will be available until completely depleted. Nissan also guarantees that existing owners will continue to receive service, parts, and warranty coverage.
Reasons for the Changes
The company explains this decision by the dynamics of the electric vehicle market and the growing demand for affordable vehicles. However, economic factors such as the expiration of the federal electric vehicle tax credit and import tariffs from Japan likely also had an impact. Additionally, Nissan is conducting a global cost optimization after financial losses of approximately 5 billion dollars.
Ariya’s Market Position
Despite the decision to discontinue sales, Ariya demonstrated stable performance: 11,619 units were sold in the first half of 2025, which is 24.3% more than in the same period of 2024. This made it Nissan’s most popular electric vehicle in the U.S. For comparison, the Leaf model had 3,925 sales, a 28% increase.
This move may indicate that manufacturers are increasingly focusing on affordability and mass-market appeal in the electric vehicle segment, especially in conditions of economic uncertainty. The shift towards more budget-friendly models like the Leaf could help Nissan maintain competitiveness and attract a broader range of consumers seeking eco-friendly yet economically advantageous solutions.
