by Accelerated Launch of Nissan Hybrid Crossovers
The Nissan company is intensifying its efforts to release the Rogue e-Power hybrid crossover on the American market. This model is expected to appear after the plug-in hybrid version, which, unfortunately, does not meet the conditions for receiving tax benefits. The plug-in hybrid may debut as early as January, using technologies borrowed from Mitsubishi.
Growing Popularity of Hybrids
According to the U.S. Energy Information Administration, in the first quarter of this year, the share of hybrid cars in sales exceeded 12%. This is a significant jump compared to 2020, when this figure was only about 2%. This dynamic came as a surprise to many automakers, including Nissan, which now seeks to fill this niche with two environmentally friendly versions of the Rogue.
Plans for the Plug-in Hybrid
The first model, the plug-in hybrid, may appear as early as January. It is reported that it will actively use Mitsubishi’s plug-in hybrid technologies. Although this version is expected to be a valuable addition to the lineup, internal sources at Nissan are concerned that its launch will occur shortly after the cancellation of tax credits for clean vehicles.
Impact on Sales and Acceleration of e-Power
This situation forced Nissan to lower its sales forecast to less than 10,000 units in 2026. In response, the company is accelerating the launch of the Rogue e-Power. Initially, this model was expected to appear in the first half of 2027, but now it may happen earlier. However, it will likely be subject to tariffs, as the crossover will be imported from Japan until production begins in Smyrna, Tennessee, in 2028.
e-Power Technology
e-Power models are similar to vehicles with an extended range: they have electric motors and an engine that acts as a generator. However, their battery is significantly smaller, making the system more affordable. This technology has existed for many years, but it will be new to the American market. The Rogue will be the first model with such a system, and an e-Power version for the updated Infiniti QX50 is also expected. Nissan is also exploring the possibility of creating an e-Power version for the Kicks model.
Expectations for the Plug-in Hybrid
As for the plug-in hybrid, it is expected to be similar to the Mitsubishi Outlander PHEV, which is equipped with a 2.4-liter four-cylinder engine, two electric motors, and a 22.7 kWh battery. This configuration provides the European model with a combined output of 302 hp and an all-electric range of up to 53 miles according to the WLTP standard.
Market Prospects
The updated Outlander PHEV is set to debut in the US early next year, which will provide a better idea of what to expect from its Rogue counterpart. Although this is still several months away, Nissan reportedly plans to focus on states where electric vehicles are particularly popular. This strategic move could help the company offset losses from the lack of tax incentives and increase its share in the hybrid vehicle market.
The rapid growth in demand for hybrids indicates a shift in consumer priorities towards fuel efficiency and environmental friendliness, forcing automakers to adapt their products to new realities. Using already proven technologies, such as the Mitsubishi system, allows Nissan to respond more quickly to market challenges, but at the same time raises questions about long-term competitiveness compared to other players developing their own innovations.
