Foton’s Return to the Australian Market
The Chinese automaker Foton is returning to Australia after an unsuccessful attempt in 2012, introducing the Tunland V7 and V9 pickups. Both models are equipped with a mild hybrid turbo diesel engine, and their design shows similarities to American pickups such as the Ford F-150 and Ram 1500.
Australians have traditionally preferred medium-sized pickups, which remain the most popular vehicles in the country. Chinese manufacturers, noticing this opportunity, quickly offered new models to compete with long-standing favorites such as the Ford Ranger and Toyota Hilux.
Design Inspired by American Counterparts
The Foton Tunland first appeared in 2011, but the current generation debuted in 2023. The lineup is divided into two versions: the V7, focused on work needs, and the V9, designed for adventure. Both pickups have different front ends that resemble the design of other well-known models.
The base V7 model has headlights and taillights similar to the Ford F-150, and the side profile resembles the Toyota Hilux. The large radiator grille, raised hood, and wide rear fenders add similarity to the Ford Ranger Raptor.
The V9 model looks even more obvious in its design: its front end is almost identical to the Ram 1500. Additionally, the V9 received plastic wheel arch cladding and a sports bar.
Interior and Technology
The interior of both pickups moves away from the style of work models, offering high-quality materials. Standard equipment includes a 12.3-inch digital instrument cluster, a 14.6-inch touchscreen, and leather upholstery. A full ADAS system for safety is also provided.
The flagship V9-S 4×4 version has additional features such as heated and ventilated seats, heated rear seats, 256-color ambient lighting, dual-zone climate control, wireless charging, and a panoramic sunroof.
Chassis and Powertrain
Both pickups have the same dimensions: length 5,617 mm, wheelbase 3,355 mm, ground clearance 240 mm, and a cargo bed length of 1,577 mm. The V9 is slightly wider due to additional plastic elements.
Both are built on a ladder frame chassis: the V7 has leaf spring rear suspension, while the V9 uses a multi-link system for improved comfort. Both are capable of towing up to 3,500 kg, and the payload capacity ranges from 995 kg to 1,115 kg.
The engine is a 2.0-liter turbo diesel with a 48V mild hybrid system, developed in collaboration with the British engineering company Ricardo. It produces 161 hp and 450 Nm of torque, and an eight-speed ZF automatic transmission ensures efficient control. All versions, except the base V7, have all-wheel drive.
Competitive Pricing and Competition
Prices for the Tunland start from 39,990 Australian dollars for the V7 and go up to 49,990 dollars for the V9. This makes the pickups affordable for buyers looking for budget options.
Foton joins other Chinese manufacturers already present in Australia, such as the GWM Cannon Ute, JAC T9, MG U9, and BYD Shark 6. They are trying to capture a share of the market dominated by the Ford Ranger, Toyota Hilux, Mitsubishi Triton, Isuzu D-Max, Mazda BT-50, Volkswagen Amarok, and the upcoming Nissan Navara.
Foton’s return to Australia could be an important step for the Chinese auto industry, as the local pickup market remains one of the largest in the world. Increased competition could lead to lower prices and improved technology, which benefits consumers. However, the success of Chinese brands will depend on their ability to ensure reliability and meet the expectations of Australian drivers, who have long preferred proven models.