A personalized 2027 Mercedes-Maybach S 680, created to order for LeBron James, will be sold at the Gooding Christie’s auction in New York on November 20–21. The preliminary estimate is $425,000–550,000. This is reported by Classic Driver.
Mercedes-Maybach S 680: colors and trim chosen by James
This Mercedes-Maybach S 680 is one of two cars of the brand individually developed for the basketball player. The specification was agreed through the MANUFAKTUR Made to Measure program.
The body of the Mercedes-Maybach S 680 is painted in a light shade, Light Ivory. The interior uses Stormy Weather Blue nappa leather with contrasting Porcelain stitching. James’s signature mark, a crown with the letters LJ, is applied to the front fenders, headrests, and floor.
Personalized floor mats, pillows, and sill plates were also made for the Mercedes-Maybach S 680. The forged 20-inch wheels received special trim and center caps that keep the emblem in a vertical position.
Mercedes-Maybach auction: proceeds will go to the family foundation
The Mercedes-Maybach S 680 is equipped with a 6.0-liter V12 producing 621 hp. The equipment includes AIRMATIC air suspension, rear axle steering with a turning angle of up to 10 degrees, a panoramic roof, and a Burmester High-End 4D audio system.
The rear seats of the Mercedes-Maybach S 680 have heating, ventilation, and massage, including for the calves. Heating for the neck and shoulder areas, electric sunshades, and four-zone climate control are provided.
The center console of the Mercedes-Maybach S 680 is engraved with the coordinates of Akron, Ohio, where James grew up. The proceeds from the sale of the car at the hammer price will go to the LeBron James Family Foundation to support the local community.

