by Expansion of the Land Cruiser Family
Toyota recently introduced a more compact and affordable FJ model as part of expanding the Land Cruiser lineup, though it is currently limited to certain Asian markets. However, according to new reports, this might only be the beginning of more extensive changes.
New SUV and Pickup Models
Japanese sources report that Toyota is developing two new Land Cruiser models: one in the form of an SUV, and the other – a pickup. Both are expected to appear on the US market. It is important to note that these models may offer electric or hybrid variants at their debut.
Departure from Traditions
The entire Land Cruiser lineup, starting from 1951, has been built on sturdy frames, focusing on durability, reliability, and off-road potential. However, as unnamed sources report, the new pair of SUV and pickup models may mark a radical change in this long tradition.
Sources describe these models as “the beginning of a new chapter,” as they are likely to move away from the body-on-frame construction in favor of a unibody, which will provide on-road comfort and convenience for daily use.
Possible Prototypes
While these reports should be treated with caution, they immediately bring to mind two familiar concepts: the Toyota EPU pickup and the larger three-row Land Cruiser Se SUV, which were presented at the Japan Mobility Show in 2023. According to sources, the future pickup will inherit stylistic elements from the EPU, which had a length of 199.6 inches and a sliding rear section of the body.
Electrification and Flexibility
Both 2023 concepts were fully electric, equipped with large batteries and all-wheel-drive systems. Production versions might be built on the e-TNGA platform or use another unibody architecture that supports hybrid powertrains. This approach aligns with Toyota’s “multi-pathway” philosophy, demonstrated, for example, by the new Corolla concept.
Launch Timelines and Markets
According to reports, the new pickup could debut as early as 2027, while the Land Cruiser Se SUV might appear a year earlier, in 2026, for the brand’s 75th anniversary. Even more interesting is that both models could be sold in North America. Current information indicates that the future electric Land Cruiser will be produced in the USA, which is explained by tariff challenges and Toyota’s investments in local production.
Competition and Prospects
Toyota executives have also admitted they are considering launching an affordable pickup for the American market, and this role could be filled by the new Land Cruiser models. An electrified pickup could compete with future electric versions of the Ford Ranger or the successor to the compact Maverick. In any case, Toyota is preparing for a more diverse and flexible future.
These plans could significantly impact Toyota’s strategy in the coming years, especially given the growing demand for environmentally friendly vehicles. The transition to unibody constructions and electrification opens up new opportunities for a brand traditionally associated with reliability and off-road capability. It remains to be seen how these initiatives will be implemented in practice and whether they will resonate with consumers.
