New Audi Off-Roader: Revival of an Idea
German automaker Audi is reviving plans to create a powerful off-road vehicle capable of competing with the Mercedes G-Class and future BMW models. This car could become the flagship in the brand’s lineup, combining true off-road capability with electric drive.
Key Project Points
Historical Context and Audi’s Plans
The Mercedes G-Class has remained without serious competitors from German manufacturers for decades, despite the traditional rivalry between Audi, BMW, and Mercedes. However, the situation may change, as both brands are developing their own off-road vehicles capable of challenging the G-Wagen.
The idea of creating an off-road vehicle under the Quattro brand, which would surpass the Q7 and Q8 models, has been discussed at Audi since 2023. Former design chief Marc Lichte believed there was a place in the market for such a car alongside the Land Rover Defender and Mercedes G-Class. Although Lichte no longer holds his position, his successor Massimo Frascella continues to develop this concept.
Audi has not abandoned its ambitions to create a true off-road vehicle, and fans should stay tuned.
Technical Features and Possible Solutions
Earlier this year, Audi presented the Q6 e-tron Offroad concept with increased ground clearance, portal axles, and improved off-road tires. Although this development could become the basis for a production model, the true G-Wagen competitor is more likely to be a separate model, not a modification of an existing off-roader.
A logical solution for Audi could be to use the Scout Traveler platform, which would avoid significant research and development costs. The model could receive a ladder frame, all-wheel drive with differential locks, and options for a fully electric powertrain or a range extender. A version with an internal combustion engine is unlikely, as the Volkswagen Group does not have a modern ladder frame for such cars.
Production in the USA
The new Audi off-roader could be assembled at the Scout plant in South Carolina, which would avoid import duties. Brand CEO Gernot Döllner confirmed that the company is considering production in the USA, but the final decision will depend on the stability of customs tariffs and other regulatory conditions.
It is logical for the brand to use the existing capacities of the Volkswagen Group, but the construction of a separate Audi plant is also possible, depending on alignment with the US government.
Design and Future Influences
After information about the project emerged, digital artist Theophilus Chin created renders of a potential Audi Q-Wagon, which combines the proportions of the Scout Traveler with Audi’s signature design elements. The car has square lines and smooth surfaces, making it similar to a full-size off-road vehicle.
If Audi implements this project, the model could borrow stylistic elements from the Concept C, including the narrow vertical grille and horizontal headlight arrangement. These details will likely influence future brand models, including the successor to the A4 e-tron.
The creation of such a car could be an important step for Audi, which seeks to strengthen its presence in the premium off-road vehicle segment. Using Scout technology and localizing production in the USA will reduce costs while maintaining high quality standards. Furthermore, the emergence of a competitor for the Mercedes G-Class could intensify competition in the market, leading to new technological solutions and improved offerings for consumers.