by Dodge Charger Wagon Concept
A digital artist has created an elegant rendering of a Dodge Charger wagon with wide fenders, which looks attractive and organic thanks to its proportions. Developing such a body style could be a smart move for Stellantis under current conditions.
Practicality and Business Prospects
Following the testing of the new Dodge Charger SixPack, a Charger Wagon rendering has emerged, which not only looks great but could also become a profitable business idea for Dodge and Stellantis. A year ago, Dodge surprised everyone by announcing two-door and four-door versions of the Charger, indicating the platform’s flexibility, capable of supporting the creation of a wagon.
Digital artist Kelsonik put together this rendering and frankly, it’s so clean, it could’ve come from Dodge itself.
Historical Context and Future Possibilities
The rendering draws a direct analogy with the Magnum—the last Dodge wagon, which was not commercially successful. After the first year with sales of over 50,000 units, the figures quickly dropped to 30,166 by the third year, and in the last two years, only about 7,000 cars were sold. However, today, creating a wagon on the STLA Large platform could be advisable for increasing profits through economies of scale.
Advantages and Target Audience
The Charger is already a fairly large car, so adding a long roof and a cargo compartment will not radically change its characteristics but will make the model more versatile. This is important for buyers, even in a world dominated by SUVs. Wagons have a dedicated audience of enthusiasts, which could be attractive for Dodge, which aims to stand out in the market.
In a world dominated by crossovers and SUVs, the return of a wagon could offer a fresh perspective on practicality and style. Manufacturers are increasingly experimenting with niche models to attract attention, and the Charger Wagon could fill a void for fans of classic yet functional cars. Such a move also highlights the trend of using modular platforms, which allows for cost reduction and the offering of diverse body style options.
