Uber and Turo Joint Promotion: A Free Pool on Wheels
Companies Uber and Turo joined forces to create a unique service — a free pool based on a cargo truck. Using the Rivian R1T electric vehicle, they transformed it into a mobile oasis with a water reservoir. The promotion offered free two-hour rides for residents of Los Angeles and Miami, filled with entertainment and gifts.
Event Details and Benefits
The promotion started in Los Angeles on August 23 and 24, and moved to Miami from August 30 to 31. In addition to the swimming opportunity itself, participants were offered inflatable rings, cooling drinks, and personal accompaniment to maintain the atmosphere. The pool depth was about 18 inches, so diving was prohibited for safety reasons.
Reaction and Online Discussion
Although bookings were quickly sold out, the online reaction was mixed. Many were amused by the very idea of a pool on wheels, especially considering the proximity of actual oceans in Miami and Los Angeles. Some expressed doubts about hygiene, as the Rivian is not equipped with a water filtration system.
Post by the rivnstock community on Reddit
Users joked that such a pool is more reminiscent of “mud soup” than real relaxation. One commenter noted: “This is not a jacuzzi, it’s just a luxurious bathtub.”
Temporary Success or Long-Term Initiative?
The promotion attracted media and user attention, but its future remains uncertain. Although the organizers added additional incentives, such as a $25 discount on bookings through Uber until September 1, the long-term practicality of such initiatives raises questions. At the same time, the quick sell-out of bookings indicates the idea’s popularity among those willing to experiment.
Post by Leah (@leahkateb) on Instagram
Similar collaborations between companies are becoming increasingly popular as a way to attract customer attention through creative and unusual offers. At the same time, it is important to consider not only the entertainment aspect but also safety, environmental friendliness, and hygiene, especially when it comes to temporary installations. The future of such initiatives will depend on how well they integrate into permanent services and whether they can meet customer expectations in the long term.