by Despite economic challenges, Porsche set a new sales record in the United States in 2025. The total volume of new car sales reached 76,219 units, just a few dozen cars more than the previous year’s figure (76,167). This was driven by sales growth of models such as the 911, 718, Macan, and Panamera, although the flagship electric Taycan showed negative dynamics.
Sales Leaders and Model Dynamics
As before, the most popular model remains the Macan, whose sales grew to 27,139 cars. However, in the last quarter of the year, a decline in sales of this model was observed. In second place is the Cayenne, although its sales dropped slightly, to 20,314 units. The 911 model range also recorded a slight decrease, while the 718 series (Cayman and Boxster) showed noticeable growth, possibly due to interest in the model being discontinued.
Detailed Sales Statistics
The table below allows for a detailed comparison of figures by model and period:
| Model | Q4 2024 | Q4 2025 | 2024 | 2025 |
| 911 | 3,287 | 4,702 | 14,128 | 13,574 |
| 718 | 1,877 | 1,001 | 5,698 | 6,399 |
| MACAN | 7,187 | 5,977 | 25,180 | 27,139 |
| CAYENNE | 6,925 | 5,693 | 22,432 | 20,314 |
| PANAMERA | 1,455 | 1,241 | 3,982 | 4,651 |
| TAYCAN | 1,353 | 506 | 4,747 | 4,142 |
| TOTAL | 22,084 | 19,120 | 76,167 | 76,219 |
Situation with Electric and Pre-Owned Vehicles
The situation with the fully electric Taycan is particularly noteworthy. Its sales fell over the year, and in the fourth quarter they even sharply contracted – from 1,353 to 506 units. This contrasts with the brand’s overall trend. In parallel, Porsche reported success in the certified pre-owned car market, with sales growing by 11%, reaching 48,092 units.
The company’s management comments on these results as follows:
Driven by the loyalty and enthusiasm of our customers for the incredible cars we offer, we achieved stability and even growth to set a new record in a market that underwent profound changes in 2025. We are grateful to every Porsche dealership and every PCNA employee for striving to exceed our customers’ expectations – an approach we will take with us into 2026 as we eagerly anticipate new exciting cars hitting US roads for the first time.
These words belong to Timo Resch, President and CEO of Porsche Cars North America.
The overall picture of Porsche sales in the US indicates the brand’s resilience in a changing market. Despite almost microscopic overall growth, the internal sales structure has undergone significant shifts. The sharp decline in the Taycan’s popularity, especially at the end of the year, may signal the challenges even premium brands face in promoting electric models in certain markets, possibly due to competition, changes in government incentives, or anticipation of updated versions. At the same time, the sales growth of the 718 series and Macan confirms sustained demand for sports cars and compact SUVs. The success of the certified pre-owned vehicle program also points to a strategic expansion of brand access for new customers. This data will likely influence the company’s future decisions regarding the balance between electrification and traditional powertrains in its product lineup for the American market.
