by Porsche and Aston Martin Are Raising Prices Due to Tariffs
New US tariffs on imported cars from Europe are already beginning to impact the market. Porsche expects that changes in trade will cost the company $462 million in 2025. In response, the manufacturer plans to raise prices in the US by 2.3–3.6% this month. The company also confirmed that it has no intention of relocating production to the US.
Porsche CEO Oliver Blume stated:
“This is not a storm that will pass. The world is changing dramatically – and, above all, differently than expected just a few years ago. In the US, import tariffs are also creating enormous pressure on our business.”
Similar Steps by Aston Martin
British manufacturer Aston Martin also raised prices in the US by an average of 3% last month. This happened despite an agreement between the US and the UK that allows the import of up to 25,000 cars per quarter at a reduced rate of 10% instead of the previous 27.5%.
To take advantage of the favorable terms, Aston Martin managed to deliver a three-month sales volume to US dealers in just 24 hours. This avoided significant losses in the quarterly report.
Both companies demonstrate how global trade changes can affect automakers’ strategies. While some agreements simplify imports, the overall trend towards protectionism is forcing brands to seek new approaches to pricing and logistics. This is especially true for premium brands, which traditionally rely on European production.
