by Sales of new cars priced over $100,000 in the US have risen by 333% since 2020.
In the first two months of 2025, over 52,000 cars valued at over six figures have already been sold.
Range Rover became the sales leader among $100K club models this year.
While you tried to keep your finances under control, the luxury market is experiencing its boom again. The latest Kelley Blue Book report from Cox Automotive shows a rather unexpected growth in the number of people splurging on cars priced over one hundred thousand dollars.
If you’ve ever wondered just how deep some people’s pockets are today, brace yourself for a shock: luxury cars are quickly disappearing from dealership lots, and you might feel a bit behind if you don’t have at least a hundred thousand dollars for a new car.
During the first two months of 2025, over 52,000 new cars priced above $100,000 were delivered in the US alone. This is an impressive 13% growth compared to 46,000 sold last year, and a staggering 333% jump compared to five years ago when only 12,000 six-figure cars were sold. Therefore, it’s safe to say that many people are not just dreaming of luxury anymore – they are actually buying it.
Who’s winning the leadership battle among models priced over $100,000? Somewhat unexpectedly, the undisputed champion of 2025 is Range Rover, which sold over 3,800 cars in February alone. It seems the British brand has cemented its place as the jewel among high-income audiences.
Erin Keating, executive analyst at , provided some perspective on this trend: “While affordability is a challenge for many households, cars priced over one hundred thousand dollars continue to sell well, experiencing fourfold sales growth since early 2020.”
Keating also noted that the widening income gap significantly impacts new automotive market trends, with demand indicators being high-income households and individuals with “premium” or “super-premium” credit ratings.
On the luxury brand front , which climbed to the top in February with an ATP of $116,111, up 12% from last year. On the other end of the spectrum, Mitsubishi took the prize for the lowest ATP at $30,410, with Nissan not far behind at $32,262. So if you’re considering a luxury SUV or sports car, you now know who’s at the top of the price ladder.
For those seeking a quieter ride with zero emissions, also offered . The average transaction price for EVs in February was $55,273, down 1.2% compared to January, but still 3.7% higher than last year. Incentives for EVs have also noticeably increased, reaching an average of $8,162, the highest in over five years.
Keating also reflected on how much the automotive landscape has changed, noting: “February marks the fifth anniversary of the last “clean month” of data before the global COVID pandemic, which altered the automotive landscape. Compared to February 2020, EVs have grown by 25%, incentives have decreased by 13%, and monthly sales have decreased by 9%. Auto loans are now higher, making the affordability of new cars a real challenge for many households.”
