Stellantis Sales in the USA: Significant Decline Due to Problematic Brands
In the first half of 2025, the Stellantis concern recorded an 11% drop in sales in the USA compared to the same period last year. This most affected the Dodge, Chrysler, and Alfa Romeo brands. For example, Dodge sold only 4,299 Charger electric vehicles, whereas in 2024, during the same period, 26,876 vehicles of the previous model with an internal combustion engine were sold.
Overall, Dodge sales fell by 49%, and in the second quarter – by 48%. Chrysler also showed negative dynamics: 58,244 vehicles were sold in the half-year (–22%), and Alfa Romeo reduced volumes by 34%. The main reason was the discontinuation of popular models with internal combustion engines, such as the Dodge Charger and Challenger, which previously accounted for a significant share of sales.
Nevertheless, There Are Some Bright Spots
Not all Stellantis brands showed poor results. Ram increased sales by 2%, and Fiat – by 95% due to the popularity of the urban 500 model. Jeep, despite an overall decline of 5% for the half-year, shows a 1% growth in the second quarter.
Sales of the new electric version of the Dodge Charger Daytona turned out to be much lower than expected, highlighting the difficulty of the transition to electric vehicles for traditional automakers.
The overall situation remains challenging for Stellantis, and the new CEO Antonio Filosa faces a serious challenge. Quick decisions are needed to stabilize sales, especially against the backdrop of the success of competitors who continue to grow. For now, the only bright spots remain the successes of Ram and Fiat, but this is not enough to compensate for the losses of other brands.
In addition to sales problems, the company is also facing changes in market preferences. The transition to electric vehicles has proven more difficult than expected, and this may require a revision of the strategy, especially for such iconic models as the Dodge Charger. At the same time, the growing popularity of off-road vehicles, such as the Jeep Wrangler, could become one of the key directions for further development.