Hyundai is selling more hybrids in the United States than ever before, a result that undoubtedly has management reaching for champagne. However, the mood is spoiled by the sharp decline in the company’s success in the electric vehicle market. After the federal electric vehicle tax credit ended on September 30, demand plummeted, forcing Hyundai’s EV lineup to try to regain lost ground.
How Low Can It Go?
The Ioniq 5 remains Hyundai’s most popular electric vehicle in the US, although November gave little reason to celebrate. Only 2,027 units were sold nationwide, a steep 59 percent drop from the 4,989 sold in November of last year.
Some consolation was the fact that this figure increased slightly compared to the 1,642 sales in October, but the overall picture is still mixed. Year-to-date totals show a modest 12 percent improvement compared to 2024, with 44,760 cars sold in total.
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The situation was just as bad for the Ioniq 6, with only 489 units sold this November, a 56 percent drop. Cumulative sales also fell: from 11,055 cars in 2024 to 10,019 so far this year, meaning a 9 percent decline.
The seven-seat, three-row Ioniq 9 was not available last year, but it remains relatively slow in sales. Last month, 315 units found new owners, slightly less than the 317 sold in October. Since the start of the year, 4,809 units have been sold.
Hyundai Sales, November 2025
| Model | Nov-25 | Nov-24 | % Change | YTD 2025 | YTD 2024 | % Change |
| Elantra | 10,389 | 11,344 | -8% | 136,825 | 125,113 | +9% |
| Ioniq 5 | 2,027 | 4,989 | -59% | 44,760 | 39,805 | +12% |
| Ioniq 6 | 489 | 1,121 | -56% | 10,019 | 11,055 | -9% |
| Ioniq 9 | 315 | 0 | – | 4,809 | 0 | – |
| Kona | 5,783 | 6,133 | -6% | 68,030 | 76,326 | -11% |
| Nexo | 0 | 0 | 0% | 5 | 93 | -95% |
| Palisade | 9,906 | 8,982 | +10% | 112,237 | 99,757 | +13% |
| Santa Cruz | 1,537 | 2,393 | -36% | 23,889 | 29,991 | -20% |
| Santa Fe | 14,004 | 12,376 | +13% | 127,964 | 105,701 | +21% |
| Sonata | 4,018 | 6,971 | -42% | 54,238 | 61,701 | -12% |
| Tucson | 23,762 | 20,178 | +18% | 212,037 | 185,954 | +14% |
| Venue | 2,059 | 1,521 | +35% | 27,943 | 22,808 | +23% |
| Total Sales | 74,289 | 76,008 | -2% | 822,756 | 758,304 | +8% |
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Hyundai’s total sales in November fell by 2 percent compared to November of last year, to 74,289 units. So for the year, the company is still in positive territory, having sold 822,756 vehicles, which is 8 percent more than the 758,304 sold in the first 11 months of 2024.
Hybrids to the Rescue
However, the main news is hybrids. Hybrid vehicle sales grew by 42 percent, making November the strongest month for Hyundai hybrids on record. This jump was critically important to offset the decline in the EV market and support overall growth in the last quarter.
Among individual models, several performed particularly well. In November, the Palisade grew by 10 percent to 9,906 units, the Santa Fe increased by 13 percent to 14,004, and the Tucson continued its strong growth with an 18 percent increase to 23,762 units. Even the compact Venue grew by 35 percent to 2,059 units.
Meanwhile, the Sonata took a noticeable hit in November, falling by 42 percent compared to last year to 4,018 sales, lowering its year-to-date total to 54,238, which is 12 percent less than the same period in 2024.
For now, Hyundai’s American lineup shows a clear split between growing hybrid sales and weak demand for electric vehicles. The next few months will show whether this hybrid momentum can do enough to stabilize the company’s position in the softening electric vehicle market.