by Sales of Ford Mustang Mach-E and the Conventional Mustang
The automotive world doesn’t always evolve in a straight line. The Mustang, once a symbol of power and gasoline nostalgia, now carries a completely different meaning for Ford. The decision to place the Mustang name on a fully electric crossover sparked considerable debate, yet the numbers demonstrate how rapidly trends are changing.
The Mustang Mach-E may never outsell the Tesla Model Y, but it has already significantly surpassed the classic Mustang.
Ford’s sales data for August shows that 7,226 units of the Mustang Mach-E were sold across the U.S. last month. Although this is just a small fraction of the total 190,206 vehicles sold by the company for the month, it also represents a significant increase of 35.3% compared to last year.
Sales of the Mustang Mach-E have also increased since the start of the year. Ford managed to sell 34,319 units in the first eight months of 2025, which is 6.7% more than the 32,167 units sold during the same period last year.
Comparison of the Two Mustangs
For the conventional Mustang, the situation doesn’t look as good, especially in August. 31,015 units were sold nationwide this year. This represents an 8.3% decrease compared to the 33,817 units sold from January through August 2024. Thus, the Mach-E is slightly ahead of the Mustang year-to-date. However, the difference in sales for August is much more significant.
As mentioned, Ford sold 7,226 Mach-Es last month. For comparison, only 3,235 conventional Mustangs were delivered, which is a slight increase of 2.2% compared to 3,164 in August 2024. In fact, the Mach-E sold more than twice as many units as the iconic car that inspired its name. The sharp increase in Mach-E sales is likely linked to the expiration of the federal electric vehicle tax credit this month, which seems to have triggered a final surge in demand.
Looking at other Ford models, sales of the F-150 Lightning increased by 21.2% in August to 3,217 units, but year-to-date they have decreased by 9.7% to 19,077. The F-Series remains Ford’s most popular model, with sales of 68,318 units in August, easily outpacing the next most popular SUV, the Explorer, which sold 20,617 units.
Hybrids Lead the Way
Ford sold 10,671 electric vehicles in August, which is 19.3% more than last year, although year-to-date EV sales are still down 5.7% to 57,888. On the other hand, hybrids are carrying a significant portion of the momentum. With 18,773 sold last month and over 155,000 sold since the start of the year, hybrid sales have grown by nearly 24% compared to 2024.
Together, electric vehicles now constitute a growing share of Ford’s business, indicating a strategy that focuses not only on fully electric models but also on hybrids as a bridge for customers who are still hesitant about fully transitioning to electric.
Overall, Ford’s U.S. sales in August 2025 showed that electric vehicles and hybrids continue to gain momentum, while traditional internal combustion engine vehicles are showing less impressive results. This suggests the automotive industry is in a state of transition, where consumers are increasingly open to alternative energy sources, even if a full switch to electric has not yet become a mass phenomenon. Hybrids seem to provide a comfortable balance between traditional technologies and future innovations, making them a key element in Ford’s modern lineup.
