by Another Round of Layoffs at General Motors
Just a few days after General Motors confirmed the layoff of over 200 employees at its technical center in Warren, the company announced a new phase of cuts, this time related to the closure of the IT innovation center in Georgia. This decision will lead to the elimination of another 325 jobs.
History of the Georgia Center
The Georgia facility opened in 2013 with a focus on web technologies, systems for dealers and plants, and end-user applications. Over the years, it supported up to 900 positions. GM reports that the center will be gradually closed down until it ceases operations completely by the end of the year, after which the property will be put up for sale.
Reasons for Closing the Center
Some employees from the facility will be offered jobs at one of GM’s other IT centers located in Austin, Texas; Mountain View, California; Seattle, Washington; Warren, Michigan; as well as in Toronto. GM spokesman Kevin Kelly stated:
We are redefining our site strategy, consolidating our technical teams in targeted hubs for better collaboration. In connection with this, we have made the difficult decision to close our innovation center in Georgia.
He added:
We recognize the efforts of the individuals whose positions are affected by this decision and thank them for their contributions.
The Impact of Artificial Intelligence
Increased focus on artificial intelligence has played a significant role in shaping GM’s current workforce, reducing the need for human employees, especially in the areas specialized in by the IT innovation center in Georgia. There is a possibility that GM may conduct further layoffs. The company began its annual employee evaluations at the beginning of this week and will continue analyzing employees until the end of the year.
GM Sales Growth
The recent layoffs are happening despite a fairly successful year for GM in the USA. In the first nine months of 2025, it sold 2.2 million vehicles in the domestic market, which is 10 percent more than last year. A 105 percent jump in electric vehicle sales was also recorded in the first three quarters. However, analysts expect a softening in demand after the loss of the $7,500 federal tax credit, which increased the affordability of electric vehicles. Despite this, GM’s share of the US new car market is 17.2 percent, the highest figure since 2015.
This situation points to a complex dynamic in the automotive industry, where technological changes and economic factors can be accompanied by paradoxical consequences, such as simultaneous sales growth and job cuts. The closure of centers like the one in Georgia may be part of GM’s long-term strategy for cost optimization and adaptation to new technological realities, impacting the labor market and regional economy.
