The decline in Tesla’s sales in Europe continues, and it no longer appears to be a temporary effect of the Model Y update. For the fourth consecutive month, the company has recorded a decrease in key markets, with this time’s drop being particularly significant. In April, at least three major countries recorded a year-on-year sales decline of over 59%. It seems Tesla is running out of time to rectify the situation.

Tesla’s sales are rapidly going into the red. In France, the number of cars sold decreased by 59.4% compared to April of last year—only 863 vehicles were sold. In Denmark, the drop was 67.2%, with the monthly figure falling to 180 cars. But Sweden was hit the hardest—sales there plummeted by 80.7%: from 1,052 cars in April 2023 to just 208 this year.

The prospects look even worse

The overall trend is also not encouraging. In March, Tesla’s pan-European sales decreased by 28.2%, and April is likely to show even worse results when full data becomes available. In Norway, according to OFV, Tesla’s market share shrunk from 18% to 11% compared to the same period last year.

Meanwhile, competitors like BYD have overtaken Tesla, capturing 12% of the Norwegian market. “Tesla is far from the level we are used to; this cannot be hidden,” OFV noted.

It seems Tesla has found itself in a perfect storm of negative factors. The company explained the weak first-quarter results by the transition to production of the updated Model Y. But this is only part of the truth, especially since Europe received the updated model at the beginning of the year.

Simultaneously, Tesla is facing pressure from competing brands, particularly Chinese manufacturers, who often offer more affordable electric vehicles. Moreover, Elon Musk’s political views have alienated some customers in the region.

It will be interesting to see how Tesla officially comments on this decline. The company stated that the first-quarter production issues have been overcome. So how will it explain the continuing negative trend?

Will it change its position on the search for a new CEO? How will it explain the drop in Model Y sales despite the recent update? We will get answers to these questions in time.

The decline in Tesla’s sales in Europe continues, and it no longer appears to be a temporary effect of the Model Y update. For the fourth consecutive month, the company has recorded a decrease in key markets, with this month’s drop being particularly significant. In April, at least three major countries recorded a year-on-year sales decline of over 59%. It seems Tesla is running out of time to fix the situation.

Tesla’s sales are rapidly going into negative territory. In France, the number of cars sold decreased by 59.4% compared to April of last year—only 863 units were sold. In Denmark, the drop was 67.2%, with the monthly figure falling to 180 cars. But Sweden was hit the hardest, with sales plummeting by 80.7%: from 1,052 cars in April 2023 to just 208 this year.

The prospects look even worse

The overall trend is also not encouraging. In March, Tesla’s pan-European sales decreased by 28.2%, and April is likely to show even worse results when complete data is available. In Norway, according to OFV, Tesla’s market share shrank from 18% to 11% compared to the same period last year.

Meanwhile, competitors like BYD have overtaken Tesla, capturing 12% of the Norwegian market. “Tesla is far from the level we are used to; this cannot be hidden,” OFV noted.

It seems Tesla has found itself in a perfect storm of negative factors. The company explained the weak first-quarter results by transitioning to production of the updated Model Y. But this is only part of the truth, especially since Europe received the updated model at the beginning of the year.

Simultaneously, Tesla is facing pressure from competing brands, particularly Chinese manufacturers, who often offer more affordable electric vehicles. Moreover, Elon Musk’s political views have alienated some customers in the region.

It will be interesting to see how Tesla officially comments on this decline. The company stated that the first-quarter production issues have already been overcome. So how will it explain the continuing negative trend?

Will it change its position on the search for a new CEO? How will it explain the drop in Model Y sales despite the recent update? We will get answers to these questions in time.