The new BMW X5 features unusual daytime running lights that resemble the X logo
The world has seen the all-new BMW X5, and it has already sparked a lot of discussion. This is the third completely new model launched by BMW as part of the current “Neue Klasse” era, following the second-generation iX3 and the new electric sedan i3. The overall design of the car remains recognizable, but it has very intriguing daytime running lights that seem to have been inspired by the logo of one of Elon Musk’s companies.
Design details: X-shaped DRLs
Where the new iX3 and i3 use relatively simple angular lines for their DRLs, the X5 opts for X-shaped units that look almost identical to the logo of the platform formerly known as Twitter. Perhaps BMW designers spent too much time on social media while sketching the new SUV.
The resemblance goes deeper than just the general X-shape. Just like in the X logo, the DRL on the left side of the new iX5 has a large gap in the line running from left to right, and the angle looks almost identical. Once you notice it, you won’t be able to unsee it.
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Functionality and features
The DRL on the right side of the X5 is the same, though obviously mirrored. As with many new cars, the DRLs also function as turn signals, so drivers will also have flashing Xs when turning or using hazard lights.
Why did BMW choose this design?
Why BMW went this route instead of copying the simpler lights used in the iX3 and i3 is hard to determine, though the company likely wanted to distinguish the X5 from those two models and give its largest new SUV its own signature mark. Was this the best solution to the problem? We are not sure, but BMW has at least beaten Elon Musk to the punch. If he notices these DRLs on the road, he might ask why Tesla didn’t think of stamping its own logo into a headlight cluster first.
BMW
Interestingly, this design move could become a topic of discussion among automotive enthusiasts. On one hand, the X-shaped lights do make the new X5 recognizable and distinguish it from other models in the lineup. On the other hand, such a clear resemblance to the logo of a social network may evoke mixed reactions, as associations with a tech brand are not always desirable for a premium car. However, it undoubtedly adds additional attention and discussion to the vehicle, which in today’s media landscape may be even more important than purely aesthetic qualities. Whether this will become a new trend in automotive design remains to be seen, but it is already clear that BMW is not afraid to experiment.