Site icon ТопЖир

Porsche’s profit fell by 93%, so the company sells Bugatti and Rimac

Porsche sells its stakes in Bugatti Rimac and Rimac Group

Porsche has decided to exit one of the most interesting automotive partnerships. The German sports car manufacturer has agreed to sell all its shares in Bugatti Rimac and Rimac Group, allowing founder Mate Rimac and a new group of investors to determine future development.

The deal involves transferring Porsche’s 45% stake in Bugatti Rimac and 20.6% stake in Rimac Group to a consortium led by New York-based investment company HOF Capital. The largest investor is BlueFive Capital, along with other institutional partners from the US and Europe.

Financial details remain confidential, although later, when Porsche publishes its annual results, we will learn the amount paid.

After all approvals are completed, likely by the end of 2026, Rimac Group will gain control of Bugatti Rimac and collaborate with new investors to support its expansion. HOF Capital will become the largest shareholder of Rimac Group alongside founder Mate Rimac. This is an excellent result for a man who started by electrifying old BMWs in his garage and has not yet reached 40 years of age.

Focus on core business

Porsche states that the sale allows the company to focus on its core business. This is a diplomatic way of saying that the company has other priorities, particularly improving profitability and directing resources towards its own model lineup.

The German brand’s operating profit fell by 93% in 2025, partly due to abandoning an electric-vehicle-focused strategy in favor of more internal combustion engine models and hybrids. Porsche’s underperformance has also negatively impacted its parent company, VW Group, which is under pressure to get back on track.

Porsche leaves, but not without having played an important role in Rimac’s development, alongside Hyundai, which still owns a small stake in Rimac. Early Porsche investments helped legitimize Rimac as a serious engineering force, and the 2021 joint venture gave Bugatti a path beyond the Bugatti Chiron era. The collaboration also benefited Porsche’s own electric vehicles.

The future of Bugatti

For Bugatti customers, everything should remain unchanged. The company already operates with significant independence, and its future Bugatti Tourbillon, the successor to the Chiron, has already been developed with a naturally aspirated V16 and hybrid system created within the current structure.

This move by Porsche is a logical consequence of the company’s financial difficulties, forcing it to optimize costs and focus on key areas. Exiting Bugatti Rimac allows it not only to raise funds but also to reduce operational complexity. For Rimac Group, conversely, this opens new opportunities for growth under the leadership of the founder and new investors, which could accelerate the development of innovative technologies. Meanwhile, Bugatti, as a brand, remains stable thanks to its already approved model lineup, minimizing risks for its customers.

Exit mobile version