by Today, pickup trucks are more often associated with status than with practical purpose. They can be seen in front of luxury homes as well as on construction sites. However, decades ago the situation was completely different. Now, Ram is introducing a model aimed at those who actually use the vehicle for hard work, while offering an affordable price. The new Express version maintains a connection to the 1939 original.
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In its first year of production, the original Express cost buyers $670. Adjusted for inflation, that amount is equivalent to approximately $15,305 today. Its 3.8-liter engine produced only 78 horsepower (58 kW). The vehicle was produced exclusively in a standard cab without extra comforts—only the minimum for work.
In 2025, the updated Ram 1500 Express version starts at $44,495 including delivery. This is not the cheapest option in the lineup—the Tradesman model is offered for $40,275. The base configuration includes a 3.6-liter V6 with 305 hp (227 kW), and for an additional $1,695, you can get an inline six-cylinder with 420 hp (313 kW). Versions with a two- or four-seat cab and rear-wheel or all-wheel drive are available.
Trim and Options
The Express received a lot of standard equipment: 20-inch wheels, adaptive cruise control, an automatic braking system, LED headlights with a black surround, and an interior with elements in Liquid Graphite and Gridiron colors.
Externally, the vehicle is finished in a monochrome palette without visible emblems, with a black grille and body-colored bumpers.
Five color options are available: Diamond Black, Bright White, Granite Crystal, Forged Blue, and Hydro Blue. A Black Express package is additionally offered, featuring black wheels, emblems, a sport hood, side steps, fog lights, as well as an upgraded interior with cloth seats and a 7-inch instrument panel. The maximum price without additional options is $51,095. In a configuration with the inline engine and rear-wheel drive, the vehicle is capable of towing up to 11,550 pounds. Deliveries to dealers will begin in the third quarter.
Ram Leadership Strategy
Ram CEO Tim Kuniskis skillfully uses the brand’s historical heritage. He previously applied this approach at Dodge, reviving names like Charger and Challenger, and creating special series based on them.
“Express is the next step in our product strategy,” Kuniskis stated. “We started the 2025 model year with the updated Ram 1500 and heavy-duty series. Now it’s the turn for modifications of various trims.” The only question remains is how well this name will resonate with buyers, although the offer looks quite attractive.
