by Ram Launches a New Advertising Campaign with the Slogan “Nothing Stops Ram”
The Ram brand has introduced a new advertising campaign titled “Never Stop Being American,” which will promote the slogan “Nothing Stops Ram.” The campaign has a clear patriotic undertone and is accompanied by a special version of the US anthem performed by Kenny Wayne Shepherd. The advertisement uses nostalgic footage, starting from the Apollo space program and ending with extreme sports.
Olivier Francois, head of the Stellantis marketing division, stated:
“This is an ode to America, its people, culture, and traditions. The new slogan is just the beginning of an epic year for the brand, which will be remembered for the return of the HEMI V8 engine.”
The campaign is timed to the 250th anniversary of the USA, where Ram will be the official partner of the celebrations.
Technical Details of the Newcomer
In 2026, the Ram 1500 will receive an updated 5.7-liter Hemi V8 engine with a power of 395 hp and a torque of 410 lb-ft. This powertrain will be available in various trims, including Big Horn, Laramie, and Rebel, with an additional cost of about $1200. Alongside it, the base Pentastar V6 and the more powerful turbocharged Hurricane I6 with an output of up to 550 hp will remain.
The new slogan replaces the previous slogan “Built to Serve,” aiming to emphasize the indestructible strength and reliability of Ram vehicles. Despite some straightforwardness of the commercial, the brand is betting on an emotional connection with buyers through ideas of patriotism and freedom. It is interesting to see if this strategy will find a response in a market that has recently been increasingly oriented towards eco-friendly solutions.
