by Unexpected Renault Ad During Baseball Match
During the Texas Rangers match on Tuesday, an unusual incident occurred: an advertisement for the Renault Koleos was aired on the MLB.TV broadcast, even though this car is not sold in the US.
The ad appeared after a Swiffer commercial in the fifth inning. The error likely occurred because the ad was sourced from an Australian feed, where Renault is still present on the market.
Details of the Ad Glitch
The advertisement announced a starting price of $36,990, offered terms with a zero down payment and an interest rate from 1.99%. A seven-year warranty with unlimited mileage was also mentioned.
The commercial was in English with a noticeable Australian accent, which may have misled those responsible for the broadcast.
Photo: Michael Gauthier / Carscoops
Why Did This Happen?
Renault left the American market back in 1987, so many might not know that the brand is no longer sold here. Typically, Rangers games feature ads for Audi, Chevrolet, Ford, Kia, Toyota, and Honda.
Photo: Michael Gauthier / Carscoops
Such a failure in the advertising broadcast is a rare occurrence, but it shows how complex the logistics of international media can be. For the average viewer not interested in cars, the ad might have seemed normal, which prevented the error from being quickly detected.
This situation also serves as a reminder of content globalization: even local events, such as sports broadcasts, can become part of international media errors. Renault, apparently, received unexpected advertising among the American audience, albeit accidentally.
