Rivian Turns Unique Miami Showpiece into a Very Expensive Limited Run

Think back to September, and you might recall Rivian’s designers having a bit of fun with an R1S to celebrate the opening of a new store in South Florida. The automaker created a unique concept SUV with a paint job inspired by 1980s Miami, making the EV look like it jumped straight out of Grand Theft Auto: Vice City.

Also: Insurer Offered $1,700 for This R1T Mishap, Rivian Wanted the Whole State

But this tropical fantasy is no longer one-of-a-kind. Rivian has confirmed it will release a limited run of examples for sale. Of course, owning one of these beach specials comes with a hefty price tag.

What Makes It Special?

The colorful SUV, dubbed the R1S Quad Miami Edition, is based, as the name suggests, on the top-tier quad-motor R1S that can scare even a Corvette, whereas the original concept was built on the tri-motor R1S Tri. But the ‘life’s a beach’ visuals, which you’ll either love or hate, remain unchanged.

Only 10 units will be built, each featuring a Glacier White body with aquamarine and pink accents on the doors, 22-inch Miami Edition wheels, and the front bumper. While the doors are limited to aquamarine stripes, the wheels get both colors, as does the front end, where a pink tow hook protrudes from the blue bumper.

Even the interior hasn’t escaped the Miami makeover, though, to be honest, it seems Rivian’s interest may have waned by the time they got to the cabin. The only embellishments appear to be a pink stripe on the headrest and some floor mats that look like they’re made from the same material as straw beach mats (hopefully they’re more durable).

Having four electric motors instead of three means the Miami Edition gets 1,025 hp (1,039 PS / 764 kW) instead of 850 hp (862 PS / 634 kW), shaving the 0-60 mph (97 km/h) time from 2.9 to 2.6 seconds. Not that you’ll have many opportunities to feel the difference while cruising around South Beach.

The Price to Stand Out

But the fun graphics will undoubtedly attract more attention than any standard R1S Tri or Quad, and hopefully they will, given the markup.

Rivian is asking $134,990 for the Miami Edition, which is $13,000 more than you’d pay for a regular R1S Quad. The company will only build 10 units, so it likely won’t have trouble selling them, but do you think it’s a good deal?

Rivian Turns Unique Miami Showpiece into a Very Expensive Limited Run

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