by Rivian’s plans to enter the European market
The next few years will be decisive for Rivian – a brand that is trying to prove its competitiveness in the electric vehicle market. Currently, the company offers only two models – the R1S SUV and the R1T pickup truck, which are sold exclusively in North America. Sales and production are not showing rapid growth, and gaining momentum is proving difficult.
The new R2 model and its role in the brand’s strategy
To revitalize its portfolio, Rivian plans to launch the smaller and more affordable R2 in the first half of 2026. This SUV is seen as a means to increase sales volumes and enter the international market. The company has long been preparing for expansion beyond North America, and according to CEO RJ Scaringe, the first step will be Europe after the launch of the R2 in the US. Among the target markets is the UK, although the exact timing of the appearance of Rivian cars on European roads has not yet been announced.
Features of the new R2 and R3 models
During a speech at the auto show in Munich, Scaringe emphasized the uniqueness of the future models:
They combine high ambition and affordability, which is rarely combined in cars. Lowering the price is usually accompanied by a decrease in the desire to own a car, but the R2 and R3 offer attractive prices while maintaining a sense of specialness.
The smaller and cheaper R3 is likely to follow the R2’s path and will also be introduced to the global market. To enter the European market, Rivian will have to establish production of right-hand drive vehicles, which will require significant changes in production processes.
Technical specifications and production capacities
In the US, the R2 is expected to cost around $45,000, use a new midsize platform, and be offered in single, dual, or triple motor configurations. In Europe, the price is expected to range from €40,000 to €50,000, while the R3 will be slightly cheaper. Production of the R2 will be split between a new plant in Georgia and an expanded line in Normal, Illinois.
Rivian is focused on creating products that combine innovation with practicality, which could be key to success in the European segment where competition is particularly fierce. Planned investments in production and model range expansion indicate the company’s long-term ambitions, despite current challenges.
