Roush Unveils Its Version of the 2026 Ford F-150 Pickup
Roush Performance, known for its tuned cars, has announced its own interpretation of the Ford F-150. This model is positioned as a competitor to Ford’s own off-road Tremor version.
Key exterior changes include a new radiator grille with integrated marker lights and a modernized hood with functional ventilation holes for heat dissipation. The design is executed in a style that combines restraint and aggressiveness.
Technical Updates and Trims
Preparation for off-road use includes serious suspension and wheel modifications. The vehicle received:
The interior of the base version received carbon fiber trim, a serial number plate, aluminum pedals, and an auxiliary overhead switch panel for connecting additional equipment.
Additional Options and Price
For those wanting more comfort, a Premium Package is offered. It adds leather seats in black or mocha brown with inlays repeating the radiator grille pattern, embroidered headrests, and graphics in the form of an American flag.
A Ready Package is also available, including a center console safe and an off-road kit: a jump starter, tow straps, cargo tie-down straps, gloves, and D-rings.
It is important to note that the Roush tuning does not involve any changes to the powertrain. The cost of the conversion itself starts at $18,995. Combined with the price of the base Ford F-150 XL in the SuperCrew body, the total price will be at least $65,525.
This pricing looks quite bold, considering that the factory competitor, the F-150 Tremor, already costs from $67,510 delivered. Thus, the buyer will have to decide what is more valuable: the individuality and brand of Roush or a ready-made solution from Ford with a potentially more advantageous package for similar money. The success of this project in the market will depend on how much brand enthusiasts are willing to pay for status and exclusive design without an increase in technical specifications.