Mercedes-Maybach SL680 Monogram: Luxury with an Overabundance of Logos
Last year, Mercedes-Maybach introduced the most luxurious version of its convertible—the SL680 Monogram. After its debut in sunny Ibiza, the company showcased two different configurations of this car. If you enjoy luxurious rides along the French Riviera, this model might become your favorite choice.
The first example in the photo is a red convertible in Red Ambience, which looks absolutely stunning under the Mediterranean sun. The hood in Obsidian Black Metallic is adorned with 307 Maybach logos, along with chrome accents on the grille, bumper, sills, and rear.
Branding or Overbranding?
“If there’s one thing that stands out in these photos, it’s the monogram. Maybach has gone all out with its branding, placing logos literally everywhere.”
The hood, lower grille, roof, even the seatbacks—Maybach logos can be found on every inch of the car. This approach is reminiscent of Louis Vuitton, where branding becomes part of the design. Is it too much? That’s for buyers to decide.
Technical Specifications
Under the hood of the SL680 Monogram lies a 4.0-liter biturbo V8 engine producing 577 horsepower. It accelerates from 0 to 100 km/h in 4.1 seconds, with an electronically limited top speed of 260 km/h. However, this car isn’t built for speed but for comfort. The hydraulic stabilization system, soft springs, and additional soundproofing make the ride as pleasant as possible.
The official price hasn’t been announced yet, but rumors suggest the SL680 Monogram will cost around $250,000. For comparison, the standard SL63 is priced at $185,000. The $65,000 difference is the price for exclusivity and even more gold (or rather, logos).
Interestingly, such aggressive branding could become a trend for premium cars. At the same time, some might argue that Maybach has crossed the line between elegance and excess. But it seems that this excess is precisely the main idea behind the model.