by Exclusive Embodiment of Luxury: Rolls-Royce on Rolex Wheels
The automotive world has witnessed a unique project where the luxurious Rolls-Royce Phantom received wheels inspired by the dial of the iconic Rolex Submariner watch. This initiative belongs to jeweler Klaus Königsalle, who used the car to promote his boutique. Key details include:
From Traditional Elegance to a Bold Statement
Rolls-Royce has always been associated with understated and exquisite luxury, appealing to those who value discretion. However, sometimes even such owners decide to draw attention to themselves. For Klaus, whose life is connected with diamonds, polished gold, and watches worth hundreds of thousands, the answer was obvious – to turn his car into a moving advertisement for luxury.
Initially, this idea might have seemed like a figment of imagination or the result of artificial intelligence work, but confirmation from the German tuning atelier Novitec dispelled all doubts. This project demonstrates how automotive engineering can be combined with jewelry art.
Technical Details and Design
An ordinary black Rolls-Royce Phantom VIII Series II with standard wheels could move through the city discreetly, without attracting unnecessary attention. However, thanks to the new wheels, it has become a real center of attention. Each wheel was individually manufactured by Novitec based on the SP3 model, with details replicating the Rolex Submariner bezel: clear strokes, deep dive edges, and elegant typography. The owner’s name – Klaus – is placed in the center of the wheel, and the hub features the inscription “Dein Lieblingsjuwelier auf der Kö,” pointing to the prestigious shopping district of Düsseldorf.
Quote from social networks: “The most luxurious Rolls-Royce Phantom from jeweler Klaus Gauron. Exclusive wheels in the shape of a watch. Follow for more exclusive cars!”
Social Resonance and Uniqueness of the Project
Before this modification, passersby could only guess which watch the owner of the Rolls-Royce preferred to wear. Now the answer is obvious. While some choose black cars to emphasize their restraint, this project has become the antithesis of such an approach. It is important to note that premium watches and cars often intersect in the world of luxury. Brands like Bugatti, McLaren, and Porsche actively collaborate with watchmakers, but for the first time, a watch dial design has been transferred to the exterior of a car.
Quote from Instagram: “Publication from the Luxury Squad account, dedicated to unique luxury projects.”
This Rolls-Royce Phantom not only demonstrates the owner’s personal taste but also becomes a branding tool that unites automotive culture with jewelry art. Similar initiatives may find continuation among other representatives of elite businesses looking for non-standard ways to stand out. In the modern world, where luxury is often associated with exclusivity, such projects expand the boundaries of what is considered acceptable in high society.
